There was a time when only hair loss doctors and celebrity hairstylists were regarded as experts. Today, women with natural hair turn to vloggers to learn how to care for and style their tresses. Whether figuring out bantu knot outs or looking for tips on how to make their hair grow, YouTube viewers tune in, in record numbers, to watch every video posted on their favorite vlogger’s channel.
One video clip at a time, these women have revolutionized the hair industry by educating viewers about their hair in new and innovative ways. By taking viewers step-by-step through styles and product reviews, vloggers are able to teach thousands of fans about natural hair care while connecting with each one on a personal level. And hair is just the beginning: some of these natural hair icons have used their platforms to launch international tours. Check out 15 you should be following on YouTube.