Black women have finally arrived, at least at BET, where Centric will be rebranded as the first TV network specifically geared to Black women.
Fact: “At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer,” said Louis Carr, BET Networks President of Broadcast and Media Sales. With this is mind, Centric, BET‘s 24-hour music and entertainment network, has formed an exciting new partnership with Queen Latifah’s Flavor Unit Entertainment. The partnership will bring the axed VH1 hit, Single Ladies and The Queen Latifah Show (which will air in primetime) to the network.
Now you’re talkin’…And there’s more!
“No other network has embraced [Black women] with content designed specifically for her– until now,” Carr says. “Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.” The network will also air BEING, According to Him + Her, the annual Soul Train Awards, and Centric Comedy All-Stars.
“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African-American women. We couldn’t be more excited about what’s ahead,” said Debra L. Lee, BET Networks Chairman and CEO.