Malaysian Plane Mystery Generates High TV Ratings

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Cooper’s show, which has averaged 444,000 viewers this year, reached 972,000 people on Wednesday, Nielsen said. On both of the last two nights, Cooper achieved the highly unusual feat of topping Fox News Channel’s Bill O’Reilly among the 25- to 54-year-old age demographic. O’Reilly easily won among viewers of all ages.

So far, the plane story has meant less for Fox and MSNBC, which have a heavier concentration on political stories. Fox’s full-day average of 1.26 million people on Thursday beat the 1.1 million it has been typically drawing this year. MSNBC had 370,000 viewers, lower than its non-Olympic average of 405,000 this year, Nielsen said.

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