A settlement between the big three American tobacco companies and the federal government requires executives to produce an ad campaign that reveals the harmful health effects of tobacco use and admissions that representatives knowingly lied about its dangers.
The campaign is supposed to run nationwide in more than 600 newspapers and on the three network TV channels, according to Al Jazeera America.
But do not look for any in predominantly Black publications. African-American media, which has seen extensive targeted advertising by the tobacco industry for decades, were excluded from the deal, the site says.
“I’m just wondering who dropped the ball,” anti-smoking advocate Tanisha Wright told Al Jazeera. “Why wasn’t there a bigger fight for African-Americans?”
Now, the agreement reached last month between the companies, the U.S. Department of Justice and a coalition of anti-tobacco groups, is headed for a court battle.
The National Association of Black Owned Broadcasters (NABOB) and the National Newspaper Publishers Association (NNPA), have filed a legal brief requesting that African-American media be represented in the corrective advertising. The NAACP has filed a similar brief, the report says. The court has given the parties until Feb. 18 to respond.
The push back is a good thing. Since the days of colonial America, African Americans have been targeted by the tobacco industry. The industry has spent tens of millions of dollars on advertising and targeted the community with menthol cigarettes, which health researchers have found are more dangerous than others, Al Jazeera reports.
Although Blacks smoke in numbers somewhat similar to other demographic groups, they see higher death rates.
Smoking causes 80 percent of deaths from lung cancer among African Americans, the third largest killer among Blacks after heart disease and stroke, which can also be caused by smoking, according to a 2012 report from the American Cancer Society.
The average incidence rate of lung and bronchial cancer is 23 percent higher for Black men than White men, and the average death rate is 28 percent higher, the same study found.
“We smoke just about the same rate as the national average, slightly higher among African-American males, but our lung cancer rates and dying rates are almost three times as much,” Delmonte Jefferson, the executive director of the National African American Tobacco Prevention Network (NAATPN), told Al Jazeera.
“We need to start talking about what we need to do to address these disparities. Education and information are very important,” Jefferson added.
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This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
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2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
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3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
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4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
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5. ✨True love ✨📸: @jessiemarrerophotography
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7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
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9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
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10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
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11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
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12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
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13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
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14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
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15. #FBF Naviyd & URV "LIL MONSTERS"
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16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
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17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
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18. Had a great time this morning with my familia Erica, Griff & Truth!!
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19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
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20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
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21. Bae #retailtherapy
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22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
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23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
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24. Diggy Simmons
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25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
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26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
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27. 💋 .. When the friendship is easy like Sunday morning. ☀️
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28. Sunday mornings are the best........... hugs and cuddles with my angel
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29. #huggar16 #hellohuggars
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30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
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31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
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