People are up in arms over Hennessy’s call for people to drink in celebration of Dr. Martin Luther King Jr. on the MLK holiday.

In a PR release titled “Mixed Drinks MLK Jr. Would Be Proud Of”, the popular beverage company wrote:

“Monday is Martin Luther King Day, a day used to commemorate the work of the Civil Rights activist. In the middle of winter, beaches and BBQ parties are impractical for the majority of the country that are given the day off. Check out these delicious Hennessy V.S specialty mixed drinks that are perfect for any indoor gathering to celebrate Dr. King’s life.”

According to MadameNoire, after receiving major backlash over the release, a representative from Hennessy responded with the following statement:

“Hennessy deeply regrets the release of this unauthorized and inappropriate media communication. The tone and content of the communication are contrary to the core values of Hennessy. We are reviewing the incident to make sure that mistakes like this do not happen in the future.”

What do you think about Hennessy’s statements?

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