“The Queen Latifah Show” will survive to see a second season.
Sony Pictures Television today announced that the entertainer’s daytime talk show has been renewed by the CBS Station Group for a second season locking in the show’s broadcast clearance across 97% of the country through 2015.
“We are proud to have the CBS stations as our partners as we continue to build the Queen Latifah show into a franchise brand,” said John Weiser, President, U.S. Distribution for Sony Pictures Television. “We look forward to building on the success of this year’s #1 new talk show by delivering the highest quality program to our stations, advertisers and viewers.”
To date, “The Queen Latifah Show” ranks as the No. 1 new talk show, winning every week of the season in households and total viewers over her fellow newcomers. The show has also improved time periods across the major markets vs. the prior year; including New York where Latifah delivered WCBS’ 9 a.m. time period’s best 25-54 rating in 14 years this November.
On that station, “The Queen Latifah Show” grows +75% over its “CBS This Morning” lead-in and its “Doctors” year ago performance, also ties as WCBS’ NO. 1 program* from 7 a.m. to 4 p.m.