According to biographer Walter Isaacson, changing the textbook market was a pet project of Apple co-founder Steve Jobs, even in the last year of his life. At a dinner in early 2011, Jobs told News Corp. Chairman Rupert Murdoch that paper textbooks could be made obsolete by the iPad. Jobs wanted to circumvent the state certification process for textbook sales by having Apple release textbooks for free on the tablet computer.
Apple said 10 million iPads are in use in schools today. The company said that when the rollout is completed, Los Angeles will be the largest school district in the nation to provide each student with an iPad.