It was in 1998, when the Lexus IS first hit the scene. Thereafter, the second generation made it way to dealerships in 2005. Since 2005, the second generation IS has gotten a little long in the tooth. Nevertheless, while the first-generation and the second generation IS may have had an appealing design, it just didn’t quite provide the same performance-oriented road manners as its competitors, the BMW 3-Series, the Audi A4 or the recently introduced Cadillac ATS. However, Lexus engineers have finally gotten it right with the third generation, both inside and out.
After spending a few hours behind the wheel of the 2014 Lexus IS, we found that this vehicle is on track to be a game changer, seeing this vehicle no longer rides or drive like an uninspired luxury car. And to enhance the driving experience, the IS line is now available in a variety of driving modes, depending on the trim selected.
Added to that, Lexus has finally made this a performance-oriented sedan that can truly go after the BMW 3-Series. With the 2014 Lexus IS, the luxury automaker plans on increasing sales from the approximate 29,000 vehicles that were sold in 2012 to a projected 40,000 in 2014, once there is a full calendar-year of sales underneath the IS belt. Check out our one-on-one video interview with Lexus’ product specialist Bill Camp, as he details all of the changes in the 2014 IS.