Going Mobile

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  • Top Mobile App Facts

    1)    “Words with Friends” is the top gaming app among African-American females ages 25-54
    2)    67% of African-Americans used their smartphone/tablet to research or look up shopping info
    3)    64% of African-Americans visited a retail site/app with their smartphone/tablet
    4)    62% of African-Americans are ok with advertising if it means they can access content for free
    5)    58% African-Americans looked up prices to compare retailers using their smartphone/tablet
    6)    55%  of African-Americans read product reviews on their smartphones
    7)    43% of African-Americans are more likely to look at ads if they have an interesting video
    8)    33% of African-Americans used their smartphone/tablet to search for and download coupons
    9)    30% of apps on Parents' phones are downloaded by their Children
    10)   13% of U.S. app downloaders indicated their spouse/partner downloaded apps on their phone



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