Men Impulse Buy in Cities with Fewer Women

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Authors concluded that men are willing to financially compete with each other by spending stupidly when they are in cities with fewer women.

Previous research has also depicted the same economic trend in cities with a higher male to female ratio. Some studies found that mating influenced spending habits in which males spent money on designer shoes, fine wines, and expensive cars. Another study found that men became even more impulsive with their money when they touched a woman’s bra. 

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