ATLANTA (AP) — Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the coming "NBA 2K13" video game.
2K Sports announced the partnership with Jay-Z on Tuesday. The rapper, who designed the Nets new logo and color scheme, selected 24 songs for the soundtrack, and offered input for the game's interactive in-game menus and other visual presentations.
Jay-Z said in a statement that his involvement was a "unique opportunity" to collaborate and help produce "NBA 2K13," the latest installment of the best-selling basketball video game franchise. Last year's game sold more than 5 million copies.
"This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history," Jay-Z said. "NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise."
Some of the songs featured on the game's soundtrack are Jay-Z's "Public Service Announcement," Kanye West's "Amazing," Coldplay's "Viva La Vida," Roy Ayers' "We Live in Brooklyn, Baby," U2's "Shove It," Nas' "The World is Yours" and an instrumental version of Meek Mill's "Ima Boss." Other music acts featured are Too Short, Eric B. and Rakim, The Hours, Phoenix, Puff Daddy and the Family, Daft Punk, Santigold, The Dirty Projectors, Justice and Mobb Deep.
"He's been unbelievably involved," said Jason Argent, vice president of marketing at Take-Two Interactive Software Inc.'s 2K Sports division. "We've had hour-long sessions and his input has been super valuable. He put together an amazing job creating the soundtrack, and was very integral in the creative visual process of the game. He's a true artist."
The game, which will feature Kevin Durant, Derrick Rose and Blake Griffin on the front cover, is expected to go on sale Oct. 2.
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This Week’s Celebrity Instagrams (6/18-6/24)
25 photos Launch gallery
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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