He may not be the first person you think of, but J. Anthony Brown is doing his part to make the world a better place for hot sauce lovers.
The Tom Joyner Morning Show co-host is set to officially launch his line of gourmet hot sauces at this year’s Essence Music Festival, which takes place from July 5 – 8 in New Orleans. Taking a page out of the book of Samuel L. Jackson’s Nick Fury, Brown has assembled a pair of superheroes to help promote his “Hotter Than a MoFo,” cayenne, peach ‘n pepper, garlic and habanero flavor hot sauces.
“I have two superheroes that I use,” the comedian shared with EUR’s Lee Bailey. “Kinda like people for the hot sauce, the “Hotter Than a MoFo” man and a “Hotter Than a MoFo” lady dress in superhero outfits and pass the flyers and directing people to the tents.”
The launch of Brown’s gourmet hot sauces is the end result of a venture the funnyman says started “eight or nine” years ago. According to Brown, the business came about as nothing more than a gimmick that grew legs while giving the hot sauce out at comedy clubs where he performed.
“When I started it, I found out that there was a hot sauce company that would put your picture on the (hot sauce) packaging. And I would send it to the club. Like, say I played a club, so I would send a case of hot sauce,” Brown revealed. “It was very inexpensive, just my way of saying thanks, you know, maybe less than $2. I could send everybody a bottle of hot sauce. And I would send it to the club that I played.
“It kinda got to the point where people started asking for it. ‘Where is my hot sauce? Can I get some more of the hot sauce? So that’s how I got in to it,’ continued the entertainer, who added that “Hotter Than a MoFo” is his hottest hot sauce. “I came up with two different, a couple of ideas. Like I wanted a really, really really hot sauce, which is hotter than a MoFo. And the peach and pepper is an idea that I had that I came up with. What would these flavors be like?”
With the official debut of the hot sauces at the Essence festival, Brown is looking to build upon the buzz of his newest venture. Festival goers can sample the products inside and outside the convention center where the event will take place. In addition, the actor/comedian, who has participated in four or five hot sauce conventions, already has Bi-Lo stores in the New Jersey area on board selling the products.
“It’s just a way to let a lot of people at one time know about my hot sauce and make myself visible and sell the product,” Brown stated of his Essence Festival appearances.
“I turned to hot sauce just as a gimmick, something to give to people. And then I started getting a lot of calls, people wanting more. So I thought ‘This would be a great little venture to go into.’ And it’s been pretty good.”
2. "You on point Phife?" "all the time,Tip". 💥 #bannedfromnormal
2 of 30
3. Vegan! The Impossible burger at Crossroads
3 of 30
4. Lawrence #BeforeandAfterEpisodes 1-4: 184lbs 13% body fatEpisode 8: 196lbs 8% body fat S/O @coachdaveboxing with the works outs and @kildareriordan with the nutrition
4 of 30
5. Jus haaaanngin out
5 of 30
6. Meanwhile back at home in Atlanta GA someone mad they not on the 🛳. 😳
6 of 30
7. No limits... Photo cred: Chris Bridges @ludacris
7 of 30
8. new new
8 of 30
9. Apparently my 260lbs is too much for the actual vines in the Hawaiian jungles to hold me without breaking and me falling hundreds of feet. So for safety purposes, I'm forced to swing thru #Jumanjj on wires strong enough to hold 12 adult buffaloes and 1 adult Rock. #OnSet #Jumanji #IronicallyIEatBuffaloDailyForLunch #MoreManThanNatureKnowsWhatToDoWith
9 of 30
10. hey ma! 🎎#wcw 💙
10 of 30
11. Surprise visit to our factories!!! #GoodAmerican #USA
11 of 30
12 of 30
13. Peachy Keen 🔥✨⚡️
13 of 30
14. If this don't look thankful I don't know what does. Happy Thanksgiving to you and yours. #UltraBlessed #24kMagic #SweetPotatoFly
14 of 30
15. Late nights @nbcmarlon with the writers... we in here!!!
15 of 30
16. There goes my baaaaaaaaabbbbyyyyy #QueenKingMagic!!! We're up to something! Ira BIG!!! Stay out our buisness -
16 of 30
17. You want to win every game you play but when you come home to these faces... who cares. #ILoveYouGirls best part of my day, everyday!
17 of 30
18. Steady,steady..... full size jenga.. "I got this one "???? Or do I ?
18 of 30
19. Cornrows kind of day 😉@dontaysavoy2 you convinced me and I love. ❤️️
19 of 30
20. #BrotherlyLove #tbt
20 of 30
21 of 30
22. #basel #TeamLOVE @kingcombs
22 of 30
23. Just introduced a special screening of @directher 's groundbreaking (must see) documentary @13thfilm with my brother @themichaelealy | @unitedblackout #blackoutblackfriday
23 of 30
24. Me & Vanessa Williams giving #DuckLips #Pose on the set of #DaytimeDivas @vh1 - Coming Soon to a tv near you. Lol. - My make up done by @makeupsurgeon
24 of 30
25. This picture just makes me wanna praise the Lord, you hear me!!!!!! Yes Lord brotha #TEDDYCAMPBELL What a #man !!! You are everything right on this picture husband ......... #gorgeous #stylish #classy #strong #masculine #king #sexy #debonair #gentlemenstyle And that #bible in your hand just seals the deal for me (probably cause i know that, that is what helped you become just as amazing as you look😘). While my heart and mind experiences the goodness of God at #church on Sundays, my eyes experiences the goodness of Teddy😍. Amen somebody🙌🏽. "Bless the Lord oh my soul and all that is within me bless his holy name" #myman #myhusband #goodman #blackman #dapperman #godlyman #goodfather #mybestfriend
25 of 30
26. Yesterday was my mama's 53rd birthday!!!!! Got to celebrate with her all day. If this is what I have to look forward to I can't wait. Looking like a soft bucket a cocoa butter. Yaaaaaaaaaas! 😍😍😍 love you mommy!
26 of 30
27. "Shout out to @PureAtlanta for getting the family right"....I'm loving this jogger. 😍😍
27 of 30
28. This pic warms my heart ❤️ #myLogiebeans and aunt aunt umba @itowandabraxton 😘
28 of 30
29. You will always be my baby😜. #HappyBirthdayReginae #mybaby18
29 of 30
30. GC "Gods Child" Red on Red SweatSuit available now at www.MonicaApparel.com ... Take Your Crown wherever you go!! I'm pictured in a Medium... Go to the site now for other options ... cc: @trukernell
30 of 30
Continue reading J. Anthony Brown Taking His ‘Hotter Than a Mofo’ Hot Sauce to Essence Festival