Sprite

Sprite is bringing back its Obey Your Verse Lyrical Collection this summer, with limited-edition packaging to feature 16 song lyrics from 2Pac, Missy Elliott and J. Cole. “We wanted to make sure we identified artists who represented our point of view of staying true to yourself, artists who stay true to who they are and […]

In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Nearly 30 years later, Sprite continues to evolve its role in hip-hop with the launch of 16 limited-edition package designs that pay homage to some of the […]

You know you’ve made it when you have a hand in creating your own flavor of soda. LeBron James can mark that off his list of things to do as the NBA all-star joins forces with Sprite to create a limited-edition flavor of the soda brand known as the “Sprite 6 Mix.” Media sources report […]