The news comes after the Food Network star and wife of NBA baller Stephen Curry announced her partnership with the brand just last week.
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My first makeup memory was running down the beauty aisles with my mom getting to pick my very own lipstick. It was a COVERGIRL pink glittery lipstick that made me feel so good about myself – even though it probably wasn't my shade 😉. Well, I am so excited to share that now I get to take my baby girls down those same aisles, and they get to see their mama as a #COVERGIRL! I am so honored and thrilled to join the iconic women of the #COVERGIRL family and be a part of a brand that empowers women to embrace their originality. Follow @covergirl to learn more! #COVERGIRLMADE
This is the first ever beauty campaign for the chef and bestselling author.
“My philosophy is all about seeking joy and creating balance in life,” Ayesha stated in a press release. “I’ve shared a lot about how I do this with food, family and faith, and now, through my partnership with Covergirl, I want to share how makeup helps create those moments of happiness, confidence and self-expression.”
Curry will kick off her collaboration with a new product: the Peacock Flare Mascara. The new lash product “promises drama and glamour with a few coats—perfect for her look and on-camera projects as a chef,” according to E!
The new product hits shelves in November.
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