CLOSE
Leave a comment

Twitter can be an effective tool for corporations, but IHOP took it a step too far when they objectified women in an ill-advised tweet.

According to the Huffington Post, the breakfast eatery received major backlash on Sunday evening after tweeting, “Flat but has a GREAT personality,” with a photo of a stack of their famous pancakes. The tweet wasn’t well received by fans who normally enjoy the company’s humor.

The tweet was quickly deleted, but picked up by users who called IHOP sexist for comparing breasts to food.

Some people — mainly men — didn’t think the joke was disrespectful to women at all.

The company tweeted an apology, calling the joke dumb.

IHOP’s popularity on social media gained traction last year when they began to tweet with popular slang terms like “fleek,” using hip-hop lyrics to cater to a younger audience. The tweets also snagged the attention of popular celebrities like Nicki Minaj.

Adweek reported last year the use of the terms gained an 18 percent growth in followers for IHOP in over 60 days.

While their current tweet may have caused backlash, using hip-hop lyrics to cater to a younger audience can be seen as culture appropriation within itself.

We’re sure this won’t be the last time the chain finds itself in hot water over their “hip” tweets.

SOURCE: Huffington Post | PHOTO CREDIT: Twitter

 

IHOP’s ‘Hip’ Twitter Goes Terribly Wrong With Sexist Tweet About Breasts was originally published on newsone.com

Also On Black America Web:

Add Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s