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Will CBS’ Under the Dome take on a whole new meaning once the NFL season begins Thursday?

The Sept. 4 kickoff game between the defending Super Bowl champion Seattle Seahawks and Green Bay Packers will go down on NBC, but for the following seven weeks, Thursday’s games will belong exclusively to CBS, and network chief Leslie Moonves is using every tool in his toolbox to promote it.

“The entire network is behind it. We are behind it with promotion. We’re behind it with our entertainment shows. This is the single best product on network television and anywhere,” he told the Television Critics Association in July.

Big Brother already had three of its confined houseguests visit the Dallas Cowboys minicamp in Southern California over the summer.Is it a coincidence that contestant Caleb Reynolds and Seattle’s Marshawn Lynch are both nicknamed “Beast Mode?”

What else does Moonves have in store? Wes Welker visiting Mike & Molly? Johnny Football on Blue Bloods? Janay Palmer on The Good Wife?

“Mark Harmon was a pretty good quarterback at UCLA. We may get him on the field,” Moonves said of his “NCIS” star, suggesting we could see CBS stars pop up at the games as well.

Below, Moonves gives more details of just how far the cross promotion will go:

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