New research suggests that a particular treat can elicit the same reaction and activate the brain in a similar manner as cocaine and morphine.
Joseph Schroeder, an assistant professor of psychology and director of the Behavioral Neuroscience Center at Connecticut College, is expected to present the study, which has not yet been published, next month at the Society for Neuroscience conference in San Diego, Calif. The cookie that the study focused on?
Oreos.
Oreos weren’t specifically singled out for their ability to trigger a snack attack, they were just a handy device to get enough fat and sugar in the rat’s habitat, Schroeder said.
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A spokeswoman for Mondelez International, which owns Nabisco, the maker of the iconic sandwich cookie, cautioned people against associating Oreo with the findings since the cookies were used as “a proxy for a non-specific ‘sweet’ variable.”
“While it may seem simple to bucket foods as ‘good’ or ‘bad,’ the reality is that foods are complex, and encouraging people to enjoy a balanced diet paired with physical activity is most important,” the spokeswoman said in a statement.
The experiment was actually conceived by Schroder’s neuroscience student, Jamie Honohan, to examine the effects of high-fat and high-sugar foods on the brain. Honohan said she is interested in examining the effects of high concentrations of fatty and sugary foods in lower-income areas where there tend to be higher rates of obesity.
“My research interests stemmed from a curiosity for studying human behavior and our motivations when it comes to food,” said Honohan. “We chose Oreos not only because they are America’s favorite cookie, and highly palatable to rats, but also because products containing high amounts of fat and sugar are heavily marketed in communities with lower socioeconomic statuses.”
