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The entrepreneur behind a controversial online sugar daddy dating service is using the Secret Service Colombia sex scandal to urge international business travelers who don’t want to be lonely on the road to BYOB – Bring Your Own Booty.

Brandon Wade, the man behind, has launched a new venture,, which will match deep-pocketed businessmen on the go with women who want to go with them – and spend their money.

“While some in the media may be quick to drum up controversy because we are launching one week after the Colombian sex-scandal,” Wade said, “I sincerely hope this website will help lonely travelers find healthy types of relationships that will keep them away from trouble. is about helping people travel and fall in love.”

Wade unveiled more details about the new site at a news conference in New York on Tuesday. is similar to the adulterous and successful, an online dating service where well-to-do sugar daddies or sugar mammas can meet potential mates. Those interested in becoming sugar daddies or mammas pay a $50 monthly fee with an option of upgrading to a “premium” account for $2,400 a year.

Potential seekers provide their vital information to the site, including how much money they expect to get per-date. Prices range from $1,000 to $20,000, according to news accounts.

Now Wade now is branching out, seeking a bevy of women interested in becoming travel companions – with benefits – for lonely male road warriors.

“Attractive members can sign-up and use for free,” a press release advertises. “Attractive members send Generous members trip suggestions, and vice versa. Once accepted, Generous members purchase credits to communicate with Attractive members and arrange their trip together.”

What’s in it for executives and the potential gold-diggers to join this Mile High Club? For guys, it’s the chance to get it on on the road without getting in trouble and embarrassing their companies or their country, like the Secret Service agents and U.S. military personnel.

By going BYOB, hopes to offer no muss, no fuss freakiness: no brothels, no seedy pick-up bars, no haggling with the local ladies and gentlemen of the evening or their pimps.

Six Secret Service agents are out of jobs and 12 members of the U.S, military have had their security clearances suspended in the wake of investigations stemming from bawdy activities with Cartagena prostitutes prior to President Barack Obama’s trip to Colombia.

Looking for love in all the wrong places overseas could cause the agents and military members even more troubles with the law, depending on what else the internal investigations reveal. For example, investigators have been looking into the ages of the prostitutes to determine if any were minors.

Prostitution is legal in Colombia, but U.S. citizens are still subject to laws passed by Congress in the early 2000s to crack down on Americans taking so-call “sex vacations” – trips to countries to engage in sex with underage males or females.

So far, investigators have found that the youngest prostitute involved in the Colombia scandal is 20 years old, which is above the age of consent, according to Congress members briefed on the internal Secret Service investigation.

As for the female travel companion, membership can mean tons of frequent flyer miles, and evenings in some of the world’s finest hotels and restaurants.

“Attractive members can collect Frequent Flyer Miles gifted to them by Generous members,” according to the press release. “Once an Attractive member accumulates enough miles, he or she can redeem such miles for airline tickets or hotel room anywhere in the world.”

“Let’s face it, it’s easier to fall in love when you have the money to create an inspiring romantic setting,” said Wade, who is a frequent traveler himself.

“I firmly believe will bring about a whole new way for men and women to fall in love,inspired by the alley ways of old Europe, or the lure of the Caribbean sunsets.”

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