Toyota Avalon Highlights:
The fourth-generation Avalon has been redesigned for the 2013 model year. This is the first Toyota vehicle to be both designed by Americans and built in America. It’s obvious based upon the sexy Sonata-like side exterior profile, which was also designed by an American car designer. This is the first Toyota product to truly offer a wow factor — as it relates to both style and pizzaz.
Also in a consumer focus group conducted by Toyota, the redesign Avalon rated higher with African Americans than with any other segment of the population. With that being the case, look for a sizable part of the Avalon marketing budget to be spent toward this demographic.
Toyota Avalon History:
When the Avalon was first introduced in 1994, it was supposed to be the stop gap between those yearning to step-up from the midsize Camry and those not ready to step into the premium priced Lexus ES. The Toyota Cressida was the last large car to fill the gap for Asian brand, before the Avalon came on the scene. The Avalon, which slots into the large car segment, goes head-to-head with the 2014 Chevy Impala, the Chrysler 300, the Ford Taurus, the Hyundai Azera and the Nissan Maxima.
Toyota Avalon First for 2013:
For the first time, the Avalon will be available as both a hybrid and gasoline model. The Avalon will become the first Toyota to offer a blind-spot alert system with a cross-traffic alert. Upon backing-up, the Avalon will alert the driver of objects crossing its path via audible alerts. Furthermore, the Avalon hybrid, which is a new addition to the Avalon family, is expected to achieve 40-mpg, this is a first for any vehicle in the large car segment. In fact, there aren’t too many small vehicles that could lay claim to this.
Moreover, the Avalon grows from two trim levels to four. The 2013 gasoline model will be available as a Base, Premium, Touring, and Limited model, while the hybrid will be available in a Premium, Touring or Limited model.
The Avalon also has projector style front headlights. And the 2013 Avalon now offer both a collision protection system and a radar cruise control system.