A settlement between the big three American tobacco companies and the federal government requires executives to produce an ad campaign that reveals the harmful health effects of tobacco use and admissions that representatives knowingly lied about its dangers.
The campaign is supposed to run nationwide in more than 600 newspapers and on the three network TV channels, according to Al Jazeera America.
But do not look for any in predominantly Black publications. African-American media, which has seen extensive targeted advertising by the tobacco industry for decades, were excluded from the deal, the site says.
“I’m just wondering who dropped the ball,” anti-smoking advocate Tanisha Wright told Al Jazeera. “Why wasn’t there a bigger fight for African-Americans?”
Now, the agreement reached last month between the companies, the U.S. Department of Justice and a coalition of anti-tobacco groups, is headed for a court battle.
The National Association of Black Owned Broadcasters (NABOB) and the National Newspaper Publishers Association (NNPA), have filed a legal brief requesting that African-American media be represented in the corrective advertising. The NAACP has filed a similar brief, the report says. The court has given the parties until Feb. 18 to respond.
The push back is a good thing. Since the days of colonial America, African Americans have been targeted by the tobacco industry. The industry has spent tens of millions of dollars on advertising and targeted the community with menthol cigarettes, which health researchers have found are more dangerous than others, Al Jazeera reports.
Although Blacks smoke in numbers somewhat similar to other demographic groups, they see higher death rates.
Smoking causes 80 percent of deaths from lung cancer among African Americans, the third largest killer among Blacks after heart disease and stroke, which can also be caused by smoking, according to a 2012 report from the American Cancer Society.
The average incidence rate of lung and bronchial cancer is 23 percent higher for Black men than White men, and the average death rate is 28 percent higher, the same study found.
“We smoke just about the same rate as the national average, slightly higher among African-American males, but our lung cancer rates and dying rates are almost three times as much,” Delmonte Jefferson, the executive director of the National African American Tobacco Prevention Network (NAATPN), told Al Jazeera.
“We need to start talking about what we need to do to address these disparities. Education and information are very important,” Jefferson added.
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This Week’s Celebrity Instagrams (6/18-6/24)
25 photos Launch gallery
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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