Acura Apologizes for Ad Seeking Light-Skinned Men

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  • Acura is now apologizing for running an ad seeking an African-American actor to play a car dealer who was “not too dark.”

    The spot — which starred Jerry Seinfeld and Jay Leno and aired during the Super Bowl — was cast by an agency that sent out a casting sheet looking for a “nice looking, friendly, not too dark” African-American actor to play the role of dealer.

    According to TMZ, Acura issued the following statement:

    “We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.”

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