A major part of the growth of Hip-Hop has been the way that the culture connected with the global marketplace. From Run-DMC's connection with ADIDAS to LL Cool J rocking Kangol hats, branding has been a major part of the culture moving forward. After many years of rappers shouting out their favorite fashion brands on wax, it was only a matter of time before products became influenced by Hip-Hop in return. 

A collaborative effort in partnership with Andy Nguyen of Afters Ice Cream and the Sticky’s Chicken duo of Patsy and Benson Vivares, Bun B's Trill Burgers will offer a thin, crispy-edged patties that became popular in California as "smash burgers."