After making headlines earlier this month for interest in buying back his namesake clothing brand, Sean John, music mogul Diddy has officially won back the label following a bidding war that costed him a cool $7.5 million.

Diddy — call him "Love" if you can keep up with his ever-changing aka's — has put up a $3.5 million bid in hopes of getting full ownership of his Sean John label after its majority owner Global Brands Group filed for Chapter 11 bankruptcy this past summer.

Life & Style

Empire‘s Jussie Smollett is a singer and actor, and now he can add model to his ever growing resume. He’s just been named the face of Sean John’s…