Source: Prince Williams / Getty
We all love a good, unexpected collaboration! We got exactly that this week when it was announced that Joseline Hernandez was named the face of Telfar Global. The unisex fashion brand founded in 2005 made the announcement just in time for the launch of their newest must-have piece, the Dumpling bag. Continue reading to check out the post below.
The Puerto Rican Princess has always publicly expressed her love for Telfar over the years. She has been seen sporting Telfar products, especially its signature shopping bag. It only makes sense that Joseline’s strong support and appreciation were noticed and spotlighted.
HelloBeautiful reports that Joseline stuns in a two-piece set in the one-minute-and-thirty-second spot that perfectly matches Telfar’s new deep indigo denim Dumpling bag. Instead of just showing off the new merchandise, the 38-year-old gives viewers a full party…or cabaret, if you will. Joseline performed her latest song, “I Like The Way You Are,” as she posed and danced in the most her way possible.
Love Black America Web? Get more! Join the Black America Web Newsletter
We care about your data. See our privacy policy.
As if Joseline herself wasn’t enough, the video also included a very special guest. Telfar Clemens, the mastermind behind the fashion label, also joined. The chemistry between the two was obvious as they shared laughs and busted out some moves. The fun and energetic video was a great way to introduce the Dumpling bag, as Telfar continues delivering trendy new styles, fabrics, and fresh design details. The highly anticipated bag drops Friday (February 28th) at noon. To learn more about the release and the actual bag, visit their
website.
Telfar’s new video, starring Joseline, shows that the brand has an indisputable connection to the culture. The internet was pleasantly surprised by this duo that no one knew we needed. Could this be a precursor to another powerhouse collaboration? Social media surely hopes so. One of the people on the internet who took notice to the video (and specifically Joseline’s song) was none other than Cardi B.
The Bronx native tweeted, “I Like The Way You Are
. ” Joseline showed her appreciation by quote-tweeting the message with heart eyes. Could this be a banger waiting to happen? Only time will tell but the track would definitely be welcomed.
Check out some of the best reactions to Joseline and Telfar’s new video and the chatter of a possible Joseline-Cardi banger! Let us know what you think in the comments.
