New Music Roundup (Oct 9 - Oct 13)

Source: Axelle/Bauer-Griffin / Getty

New Music Released This Week (Oct 9 – Oct 13): 

1. ATL Jacob – MF Problem

Marking a major milestone, GRAMMY® Award-winning multiplatinum powerhouse producer ATL Jacob makes his official debut as a solo artist with a brand new single and music video entitled “MF PROBLEM,” out now via Republic Records. He flaunts and flexes his entire repertoire of talents with this stunning introduction. The multi-faceted creator notably produced, mixed, wrote, and performed the track. Right out of the gate, a pitched-up vocal sample casts a shadow over a head-nodding drum beat and soulful piano. Meanwhile, ATL Jacob slides back and forth between punchy bars and smooth cadences. It culminates on a chantable chorus as he delivers something of a mission statement with mantra-like repetition, “I’m a problem, I’m a motherfucking problem…They can’t solve it. They can’t stop shit.” Premiered by BET, In the accompanying visual directed by LA Production, he offers a rare glimpse into his world. He hops a private jet to Las Vegas, while high-profile friends and collaborators such as Future, Sonny Digital, Southside, and more pull up. Of course, he takes over Sin City, but you’ll have to watch to find out what happens!

2. Coi Leray – Players

Following massive global success as one of the year’s hottest hits, multi-platinum recording artist Coi Leray unveils the anxiously awaited Official Music Video for her platinum mega-smash “Players.” The visual gives complete girl boss vibes at the highest level possible. Coi cruises at night in the back of a stretch and in various sports cars as she raps directly to the camera with uncontainable charisma and confidence. With its playful energy and powerhouse delivery, the clip captures Coi at her most dynamic and dominant. Exploding as a phenomenon, “Players” crashed the Billboard Hot 100 at #9, clinched #1 on the Billboard Hot Rap Songs Chart for four weeks and #1 on the Billboard Rhythmic Airplay Chart for six weeks, and picked up a platinum certification from the RIAA. Meanwhile, the track has reeled in over 1 billion on-demand streams.

3. Jourden – Coulda Been

Singer, songwriter, and rapper Jourden shares her new single and video for “Coulda Been.” In the song and video, Jourden goes through different scenarios of what she could’ve become only to realize that her opportunities are endless. 

Earlier this year, Jourden shared her single “Flow” where she highlighted her poetic roots and love for hip hop. Listen to “Flow HERE and watch the music video, directed by Fonz Bernard, HERE. “Flow is my braggadocious rap record. From the first line I’m making sure to let the listener know I’m miles away from your favorite rapper and not checking for them. It’s a tribute to hip hop & flow but through my lens,” she stated about the single.

Stay tuned for more music from Jourden coming soon.

4. Kayla DiVenere – Date Myself

Multi-talented artist Kayla DiVene represents her new single, “Date Myself,” out on Sound Factory Records. With her new tracks – “Date Myself” and “Jumping the Gun” – Kayla showcases a more mature and intentional alt-leaning pop sound. At just 19-years-old, her catchy yet introspective lyrics perfectly capture the highs and lows of young adulthood.

On “Date Myself,” Kayla vents her frustrations with modern dating culture and all the disappointments that come with it. “Writing ‘Date Myself’ reminded me of how beautiful it is to spend time by yourself, and how important it is to be comfortable owning your high standards and loving yourself,” she says. “Being able to hear the song back after writing it and screaming it at the top of my lungs has comforted me more than any guy has, and I hope it can comfort people who relate to it too.” 

Hailing from Montreal and now based in Los Angeles, Kayla DiVenere’s penchant for the arts has been apparent from a very young age. She started acting at the age of six (Love Victor, Law & Order, Light as a Feather) and is now proving herself as a true double threat with a slew of captivating singles. With over a million cumulative streams across just a handful of singles, as well as 200K social followers, there’s no doubt that Kayla DiVenere is an exciting young artist to keep an eye on.

5. Teezo Touchdown – Impossible

Beaumont, TX based artist Teezo Touchdownreleases his new music video for “Impossible.” Directed by Jack Begert, the music video was filmed in one take and shows Teezo in his signature nail style. “Impossible” is included in Teezo’s critically acclaimed debut album How Do You Sleep At Night? out now via Not Fit For Society/RCA Records.

How Do You Sleep At Night? is an exuberant new album drenched in playful self-awareness, yearning sincerity and effortless versatility. Open, honest and endlessly dynamic, it’s Teezo Touchdown 2.0, the latest step in an evolution that began years ago. Teezo will also be supporting Travis Scott on his Circus Maximus tour. The tour starts tonight in Charlotte, NC and will be making stops in Inglewood, Chicago and New York before wrapping in Toronto, Canada on December 29th – get tickets HERE.

Stream Teezo Touchdown’s debut album, How Do You Sleep At Night? and stay tuned for more coming soon.

6. RJAE, Reuben Vincent, Huey V, HDBeenDope & Tyre Hakim – Cypher

Roc Nation’s leading rising artists RJAE, Reuben Vincent, Huey V, HDBeenDope, and Tyre Hakim have dropped the newest music video release, “Cypher” produced by platinum GRAMMY-nominated artist, Tay Keith.  

Debuting as the newest release from the label’s Humble Soles mixtape, the gritty black and white visual introduces each artist through slow panned close ups.  Set against a simple low-lit warehouse, the fast-moving rotating shots of the crew is fused into the sonic booms of each labelmates’ verse as they step forward to spit their bars, making the group’s sharp lyricism the centerpiece of the video, filling the release with dizzying energy.  

The “Cypher” track comes from the Humble Soles mixtape launched earlier this year. The first-of-its-kind project was curated to commemorate the 50th Anniversary of Hip Hop this year tapping legacy artists such as DJ Clue who made an iconic resurgence for the tape. 

The tape is a pillar of Roc Nation’s overarching Mixtape partnership with global sports company, PUMA. The collaboration unites both companies to honor hip hop and streetwear culture through a dynamic, 360 ecosystem of digital content, sneaker and apparel drops, and a nationwide rotation of immersive pop-up events and cypher competitions. The campaign features the support of leading industry tastemakers such as celebrity shoe designer Alexander John, Roc Nation’s Head of Lifestyle and Paper Planes co-founder, Emory Jones, Jim Jones, Wayne “Wayno” Clark, Lenny “Lenny S.” Santiago and more. 

RJAE, Reuben Vincent, Huey V, HDBeenDope, Tyre Hakim will be joined by other mixtape collaborators for a cross-country tour timed to the homecoming season this fall. 

7. GAWD – S+R

R&B sensation, GAWD (@gawdherself), is back in the spotlight. Following their recent chart-topping single “Two Hot” and the critically acclaimed EP ‘Cathedral City,’ this dynamic duo is showing no signs of slowing down. GAWD has just unveiled their latest visual masterpiece, “S+R,” promising to redefine the music visual experience. 

“S+R” is not just a visual experience; it’s a journey into the unknown. GAWD’s artistic prowess knows no bounds, and this new visual promises to transcend musical genres, captivating audiences with its otherworldly allure. The duo has consistently delivered music that pushes the boundaries, and “S+R” is no exception. Dressed in all white, popping champagne and throwing dollars emphasizes the lavish lifestyle that the two put on full display in the visual.

GAWD’s unique creative vision and thematic inspiration are evident within “S+R.” With this new visual, they invite viewers into a celestial realm where sound and visuals merge to create an unparalleled sonic journey. Brace yourself for a mesmerizing experience that defies convention.

As GAWD’s artistic evolution continues to astound both fans and critics, their dedication to pushing boundaries and exploring the multifaceted aspects of the human experience remains unwavering. “S+R” is a testament to their commitment to innovation in music and visual storytelling.

In 2023, GAWD’s journey has been nothing short of remarkable. Following their successful supporting act for Becky Hill in Brooklyn, NY they are set to continue the momentum with more appearances and more visuals. Stay updated on GAWD’s extraordinary journey and immerse yourself in the world of “S+R.” 

8. Kidd Kenn – Coming

 Kidd Kenn, the 20 year-old Chicago hip-hop sensation is set to captivate the music world with the release of his mesmerizing music video for “COMING,” available via4^TH & B’WAY | Def Jam Recordings.

The spellbinding visual is a true work of art, where Kidd Kenn transforms into a spellbinding fairy nymph, weaving a magnetic aura that enthralls every man in his path.
 
In this visually stunning masterpiece, directed by Charlie Rees, Kidd Kenn and his crew take to the streets, casting a mesmerizing spell over those who encounter them. As they ride through the city, the music video turns into a hypnotizing party that perfectly complements the energy of the track. Kidd Kenn is the embodiment of irresistible allure, and he lyrically boasts about having men wrapped around his finger, creating an electrifying atmosphere that’s impossible to resist.
 
“COMING” is the latest advance music release from Kidd Kenn’s highly anticipated new EP, “BUSY BEING BAD,” set to arrive on Friday, October 20th. This release follows Kidd Kenn’s heralded debut at Lollapalooza, which took place in his hometown of Chicago on August 3rd, a performance that left the crowd in awe.
 
Kidd Kenn has been steadily building a name for himself in the music industry, and his talent has not gone unnoticed. He recently graced the stage at the House of Luv: Afro Pride Performance in Los Angeles on July 8th.
 
As “COMING” makes its debut, fans and music enthusiasts alike can anticipate a visual experience that is as captivating as the song itself. Kidd Kenn’s metamorphosis into a fairy nymph and his lyrical prowess showcase his evolution as an artist, pushing boundaries and consistently delivering music and visuals that leave an indelible mark.
 
“COMING” is the latest advance music from BUSY BEING BAD, Kenn’s eagerly anticipated new EP arriving October 20th. The EP follows his heralded first-ever appearance at Lollapalooza, in his hometown of Chicago on August 3^rd. Kenn recently appeared on July 8^th at House of Luv: Afro Pride Performance in Los Angeles.
 
“COMING” and his previous hit “Everywhere I Go” released in June, signify a triumphant return to the music scene for Kidd Kenn. These tracks are the first taste of new music from the artist since his highly successful Grown EP which dropped in July 2022. This EP featured hit singles and music videos, including “Body,” “At It Again” in collaboration with Delli Boe, “Want Not A Need” featuring Baby Tate, and “Do Dat At” featuring Erica Banks.
 
The Grown EP was Kenn’s follow-up to his provocative “B4” (Remix) featuring Saucy Santana (November 2021). The remix was preceded by “Get Lit” (August 2021), a classic high energy track featured in EA’s Madden ’22 video game soundtrack.
 
Prior to that came the raw, hard-hitting Problem Child (June 2021), a 6-song EP whose single + video releases spanned nearly a year, including: “Freestyle,” Kenn’s viral col­lab­oration with Delli Boe (watch video here); “Gold Digger” featuring Dess Dior (watch video here); “Moves” featuring Rico Nasty (which was synced in the Apple Watch Series 6 online ad); and “Good Day.”
 
“Good Day” was featured in the summer 2021’s Target x NY Pride ad, supported by Kidd Kenn’s gala performance at the Youth Pride/NYC Pride virtual festival sponsored by Target.  In addition to the City Girls #PussyTalkChallenge, Kenn has received support and co-signs from Grammy-winning artists Cardi B, Lizzo, Megan Thee Stallion, and Lil Nas X, along with Chance The Rapper, Saweetie, Young M.A, Kehlani and more. The momentum has not let up since Kenn was first brought onstage by Kehlani at the San Francisco Pride Festival in June 2018.
 
As reported by BET, “Kidd Kenn’s verse during the Hip Hop Awards’ ‘Digital Cypher’ was a crowd favorite, so much so that a snippet of the verse went viral.”  Kenn appeared as the first openly LGBTQAI rapper to perform in the elite Cypher, alongside LaKeyah, Toosii and Symba. The influential annual all-star cypher collabo always draws tens of millions of views.
 
Audiences should gear up for the release of Kidd Kenn’s enchanting music video for “COMING” and get ready to be spellbound by the magic he brings to the music world. For updates and additional information, please visit https://www.kiddkennworld.com
 

9. Debbie – I'm Different

10. Annie Tracy ft. Robin Thicke – Close To You

Platoon signee Annie Tracy debuts her newest single, “Close to You” featuring Robin Thicke. 

Inviting us to a jazz-infused world of melody and heart, Annie shares the poignant story of maintaining a protective distance in a doomed romance — creating an atmosphere of intimacy and empathy. 

The first of two singles leading into Annie’s second EP ACT II, debuting towards the end of the year, Annie is introducing a romantic side to her music, telling stories of her past relationships to her listeners. 

11. Muzi ft. Chris Martin – Queen

South African house star Muzi releases new single ‘Queen’ featuring Chris Martin of Coldplay. ‘Queen’ features Martin singing in Muzi’s native Zulu and arrives as part of Muzi’s new album uMUZI.

12. The Hoodies & Kid Capri

Brothers E-Class and Young Poppa have been honing their craft as emcees since the ages of nine and four, respectively. Within seven years of spitting their first rhymes, the two became internet Rap sensations known as The Hoodies with their social media freestyle series “In The Whip”. After years of viral success, and three well-received projects, the young Upstate New Yorkers have arrived as seasoned recording artists on their new album Hidden Gems, produced entirely by the legendary Kid Capri. Released on all digital streaming platforms via Asti Love/EMPIRE, the album’s twelve tracks showcase The Hoodies’ impressive wordplay, sharp flows, conceptual songwriting, deep introspection, and unrivaled ferocity over a fervid sound that calls back to the late ‘90s, early 2000s.

Hidden Gems proves that, as Gen Z rappers with a reverence for Hip-Hop’s roots, The Hoodies have what it takes to carry the torch and offer far more than the viral internet moments that helped propel them to stardom. And with hard-hitting beats and scratches from Kid Capri, it serves as the ultimate bridge between generations in Hip-Hop’s 50th year. 

“It’s the 50th anniversary of hip-hop so why wouldn’t we bring back that nostalgic boom bap feel? ‘Hidden Gems’ will be the album to restore that classic hip-hop feel back to culture. Real concepts, real lyrics, real life.” – E-Class

“‘Hidden Gems’ is a combination of the old school and new school. The creative process is always easy when we’re working with Capri.” – Young Poppa

Hidden Gems serves as the full-length follow-up to The Hoodies’ What Pressure Makes EP, and arrives on the heels of Kid Capri being honored at Tuesday’s BET Hip-Hop Awards.

The Hoodies will be headlining SOB’s in New York City on November 16. Purchase tickets here.

13. TOBi – PANIC

Nigerian born, Los Angeles-based artist TOBi delivers his bold new album PANIC via RCA Records. Out now, the soulful, funkafied 12-track project further cements TOBi as a chilling storyteller with cleverly-written and tightly-woven bars as he continues to take us through pivotal moments in his life’s journey, but where TOBi becomes taciturn on certain tracks, the fullness of the production, instruments and layered harmonies, convey what’s left unspoken. 

TOBi on PANIC: “PANIC is the epitome of unapologetic soul music and we held nothing back, which I am truly proud of. From the stories of vulnerability, masculinity, personal family issues, social commentary, there was no stone left unturned here. I can’t wait for the world to consume it in full and I hope people appreciate the work and energy put in this because we aimed to raise the artistic ceiling higher than what it currently is.”  

Recently, TOBi and his team created an interactive digital universe and social fan club. The digital hub holds his catalog that will focus on a community of core fans brought together by TOBi’s art, encouraged to stick around with an ever-evolving slate of collectible content, new releases, and engagements from TOBi and his network of artists and friends. You can now join at PANIC.FM. 

Earlier this year, TOBi took home another Juno Award for Rap Album/EP of the Year for Shall I Continue? making this his second win following his 2020 album ELEMENTS Vol. 1 that won the 2021 Rap Recording of the Year. Last year, his elevated COLORS performance of “Flowers” was released and his song “Move” was featured on Netflix’s Do Revengestarring Camila Mendes (Riverdale) and Maya Hawke (Stranger Things). He also performed at Afrochellaat the end of last year. PANIC follows previously released projects Still, Still+ and ELEMENTS Vol. 1 and his Alex Goose-produced single and video “Before We Panic” featuring Mikky Ekko (written for Rihanna, A$AP Rocky, Drake.) The artistic visual was shot and directed byDom McLennon (BROCKHAMPTON) and Jeremy Grier.

Stream PANIC and stay tuned for more from TOBi coming soon.

14. Kemuel – Alone

On the back of early success for his latest single ‘ALONE’, which has amassed nearly a million global streams in just a few weeks, while also garnering critical acclaim from the likes of Clash Magazine, Notion, and Earmilk, among others, exciting new Nigerian singer, songwriter, and producer KEMUEL has unveiled a captivating music video to accompany the new single. Shot on location in Oyo State in Nigeria, and directed by Cindy Ihua aka Director C, who has also worked for the likes of PsychoYP and Azanti, the retro theme styled visuals for ‘Alone’ brings the track’s narrative of love and regret further to life, while showcasing Kemuel’s performance prowess, and future star power.

Speaking about how the ‘Alone’ video came together, Kemuel says, “We were driven by a desire to intertwine the powerful emotions and scenic elements evoked by the song. Working closely with Director C, whom we deeply trusted to grasp our vision, and a dedicated 20-man crew, we searched for the best motorway scenery in southwest Nigeria, to curate a masterpiece that seamlessly merges a nostalgic, retro aesthetic with a narrative of bonding travellers. The video captures both an encompassing love that ties wanderers together, and a portrayal of isolation without such connections, using things like a vintage car, classic styling, and a grained film look to encapsulate those emotions and tales from the road.”

Opening up about writing ‘Alone’, Kemuel adds that “I’ll be honest with you about the inspiration – before music started happening for me, there was a girl in my life, but relocating to Lagos to pursue music was detrimental to our relationship. I realise now that I was somewhat blind to the strain that caused. We had gone through countless fights because of the distance between us, so this song is basically all the things I would’ve said to her to provide some level of assurance, but I never did, and in the end, we broke up. It was a Thursday when ‘Alone’ took shape, I remember because it felt like the weekend, but it wasn’t. I kept listening to this beat I created earlier that day until the lyrics came pouring out.”

In the midst of Africa’s musical renaissance, capturing the attention of global audiences, Lagos-based musician and producer Kemuel stands out as a beacon of raw talent and intentional artistry. Infusing elements of R&B, pop, and afrobeats, Kemuel crafts stories through his lyrics, punctuated by compelling melodies, enveloping listeners in a vibrant auditory experience. He doesn’t merely represent the Nigerian essence; he amplifies it, drawing on the rich cultural threads of his native Rivers state. But Kemuel offers more than just music; he curates an immersive journey, a space of solace, companionship, and peace. Kemuel doesn’t just want you to hear his music; he wants you to feel every note and emotion.

Kemuel’s foray into music began at 13, immersing himself in his local church choir, where he honed his skills on the piano, bass guitar, and drums. His fervour for the arts didn’t stop at music, leading him to pursue a degree in Fine Art and Design from the University of Port Harcourt. His debut EP Escape signalled the dawn of a promising new talent in global music, a promise that was further acknowledged when he got drafted to work with African music icons Olamide and DJ Spinall on their hit single ‘Bunda’. Now, as anticipation builds for his sophomore EP, Kemuel boasts over 9 million plays online, and recognition from MTV Base, BBC 1Xtra, TRACE, Apple Music, and Spotify, among others.

15. DJ Era ft. BeatKing & Boosie BadAzz – Clap

DJ Era along with Boosie BadAzz and BeatKing provide independent ladies with a new anthem named “Clap.” BeatKing provides a chorus that shouts out women who have their own car, crib, and can hold down their loved ones. The Baton Rouge, Louisiana native Boosie BadAzz provides an energetic verse to the beat by praising those independent women who can stunt whenever they want to. 

Their video has Era, BeatKing, and Boosie with lively women on a bus going to a camping site. Once they get to the camping site, the women play summer camp games like tug of war, duck duck goose with a bottle, and turning up on the campsite. “Clap” blends the energy of Houston’s BeatKing, Atlanta’s DJ Era, and his ear for beats along with Louisiana’s Boosie to curate a Southern club anthem. 

“Clap,” produced by Honorable C.N.O.T.E. is something special for Southern rap. Era stated, “This is the first time Boosie and Beatking have been on a song together… with a record like “Clap”, it was only right!”

16. Tone Stith – Lonely (Vignette)

RCA Records-signed rising R&B singer, songwriter, producer and multi-instrumentalist Tone Stith shares his brand-new vignette for his track “Lonely.” The vignette is the final offering in a series of vignettes from Tone’s latest EP P.O.V. Listen to P.O.V HERE. 

The vignette mirrors the intimate and sultry mood of the track and serves as the perfect final encapsulation of Tone’s lustrous EP.

Last month, Tone released his highly anticipated EP P.O.V featuring the hit singles “Girls Like You” and “I Need You.” P.O.V has amassed nearly three million streams on Spotify alone since its release. Stay tuned for more news from Tone Stith. 

17. Hunxho – Your Friends

18. Toure – Life Of The Party

Claiming his spot as a formidable HipHop talent, TOURE has been relentless with consistently releasing new music. Now the West Philadelphia rapper drops Life Of The Party, his third project in 11 months available via DOPE Records. It’s anchored by the focus single “Lifestyle Vicious” featuring Grammy award-winning artist Vory. 

Life Of The Party is an engrossing project that evokes reflection and hard-earned celebration. Checking in at 12 tracks, it is an exhibition for agile rhymes, searing belief and songwriting versatility. TOURE opens with “Lost It All Before,” as he stitches block memories into an emotive soundscape for a map of where he’s been and where he’s going. Skittering across the frenetic percussion and pensive guitar of “My Raff,” he delivers a rumination on success and the isolation that usually comes with it. Then on the focus song “Lifestyle Vicious” featuring Vory, his vocal tone does gymnastics as he contrasts the experiences of his ruthless past to his rich present and the intersectionality between it all. Other features on the project include Kie, YP Slumpboy, Yung Bleu, and Zoey Dollaz. 

About the release, TOURE reflected, “With this project I’m giving you turn-up energy from all the fun I’m having. Instead of using my pain to make a record, I’m using the joy.” He continued to share, “I’m done competing with the artists from my city, I’m trying to compete with the world.” 

Leading up to this project, TOURE took a captivating leap by collaborating with another melodious artist for the very first time on “Room 303” featuring Yung Bleu  [Drake, Chris Brown, 2 Chainz] which was released to much success. Upon arrival, it permeated playlists across all streaming platforms including Most Necessary on Spotify, New In Hip Hop on Apple Music, Brand New Music on Amazon, Trendsetters Hip Hop on Pandora, and New East Coast on Tidal, amongst many more. During the chorus, Yung Bleu’s signature vibrato sensually glides over guitar-laden HitKidd production [GloRilla, Megan Thee Stallion, Gloss Up]. TOURE’s charm flows through each verse as he invites his muse back to his hotel room to romantically rekindle their flame.

This project marks his third project in 11 months, pushing him to the forefront of the conversation on emerging artists to watch. In a recent interview with Talk Of The Town he shared his insights, “Independent artists, without a fanbase – I want to buy into you, you got to sell yourself. I remember the beginning of Future dropping project after project after project. That shit builds your character. Then you end up with 12 singles that you could go perform that people actually know when you put out a lot of music. When you put out one single, you go on stage, do that one song, and nobody knows the rest of your set.”

TOURE’s recent accomplishments include an eye-opening freestyle on Bars On I-95 showcasing his expertise with wordplay. Additionally, he achieved a sold-out headline concert at the iconic Theatre of Living Arts presented by DOPE Shows in partnership with Live Nation. Proving himself as a leading force in Philadelphia’s rap culture, he performed for 1.5 hours boasting an impressive catalog and undeniable mainstream appeal. TOURE floated through track after track including “Out West” from World Toure, “A.T.R.N.” from Only 4 The Trenches, “Game Time” from Hood Poetry, “Kisha” from ALL I WANTED WAS EVERYTHING, and closed out the show with “Federal” as the crowd roared. After attending the spectacle, Secret Philadelphia praised, “To not only bring people together like one big melting pot, but to also create that kind of vibe is downright powerful.”

The impact of his previous EP, ALL I WANTED WAS EVERYTHING, was immediate upon release, catapulting to the Top 40 on the Apple Music HipHop Albums Chart. High-profile endorsements poured in from Armani White, James Harden, Meek Mill, Tee Grizzley, Tierra Whack, Wallo267, and more applauding his unique style of storytelling from the trenches. The EP plays out like an audio map that guides you through all of TOURE’s songwriting multitudes. Tracks like “KISHA” exude swagger and confidence, while “AIN’T WANNA LEAVE”  delves into raw emotion, featuring a poignant collaboration with EST Gee. His mastery of entrancing melodies glisten brilliantly over “Can I F*ck Again” as his lyrical prowess create a blueprint for pursuing an ex. Then on “I Got U” he takes inspiration from the cult-classic video game Grand Theft Auto, reflecting on his rich lifestyle with his raps. 

Before this impressive journey, TOURE had already released a series of compelling bodies of work, including Hood Poetry (2022), Only 4 The Trenches (2021), and World Toure (2018).  Stay tuned to TOURE’s remarkable growth as an artist as his presence continues to expand, solidifying his status as a formidable talent to watch. 

19. Journey Montana – Jack

Harlem’s R&B Pop princess Journey Montana releases her new single, “Jack.” via 10K Projects. 

“‘Hit The Road Jack’ by Ray Charles has been one of my favorite songs for most of my life, so I really wanted to put my own twist on it,” says Journey. “On my version, ‘Jack’ represents hitting a breaking point and what happens when you realize enough is enough and it’s time to let that man go. This is a song about a woman choosing and trusting herself.”

The new track follows recent singles “Vendetta,” “Ain’t Mine” feat. Lay Bankz and “212,” a R&B love letter to the iconic New York area code Journey calls home featuring her hypnotic, confident croon. Coupled with a stunning On The Radar freestyle and a From The Block performance of “Vendetta,” as well as a support slot alongside R&B singer Ann Marie’s summer tour, Journey has cemented herself as one to watch this year.  

“Jack” continues her hard-hitting run, after last year’s breakout single “Bad Decisions,” which boasts over 1.3M Spotify streams after going viral on TikTok. With more new music on the way, 2023 is expected to be the rising star’s biggest year yet. Bear witness to Journey Montana’s ascent to R&B royalty.

20. Offset – Set It Off

Set It Off – Offset’s first solo studio album since 2019’s acclaimed Father of Four, which marked his solo debut and contained the Billboard Hot 100 hits “Red Room” and the multi-Platinum, GRAMMY-nominated “Clout” – was released today by Motown Records. Available HERE, SET IT OFF is a highly personal project that Offset describes as “healing for me and a letter to my fans and supporters.” The 21-track album features guests Travis Scott, Don Toliver, Future, Cardi B, Mango Foo, Latto, Young Nudy and Chlöe. See below for track listing.

Today, Offset unveiled the official video for “SAY MY GRACE” FT. TRAVIS SCOTT, which the two artists shot earlier this year in Pattaya, Thailand at The Sanctuary of Truth Museum, Nong Noch Botanical Gardens and the Pattaya Floating Market. Maya Table directed the video. Offset and SheShe Pendleton executive produced. Jagger Corcione served as Executive Producer/Producer. View the video HERE. Offset produced the powerful song alongside FNZ, Maneesh and Vinylz. 

In the leadup to the release of SET IT OFF, Offset shared the songs “JEALOUSY” ft. Cardi B and “FAN.” “JEALOUSY” was featured on the biggest hip-hop playlists upon release, across all major DSPs. The single has amassed over 76 million combined global streams while views of the accompanying video, which took inspiration from the 2001 film Baby Boy, have surpassed 19 million. View the video HERE.

“FAN” followed in September, commanding the attention of Rolling Stone, Pitchfork, People, VIBE, VULTURE and numerous other publications. Combined global streams of the track have already surpassed 15 million. In the official video for “FAN,” which he directed, Offset paid tribute to Michael Jackson. Billboard observed, “[Offset] shows off his artistic eye, dancing ability and overall creative vision.” Offset recently collaborated with 21 Savage and Metro Boomin on the 6x Platinum “Ric Flair Drip,” which has now surpassed one billion streams on Spotify.

Set It Off is available in a variety of formats, including CD, as a double LP on black vinyl, red vinyl (at Offset’s store) and olive green vinyl (exclusive to Spotify), and four different box sets. Offset, an executive producer and co-signer on HBO’s “The Hype,” has teamed up Denim Tears founder Tremaine Emory to design an official Denim Tears collection to accompany the album. View the collection HERE.

21. Ice Spice & Rema – Pretty Girl

Ice Spice releases the song for “Pretty Girl (with Rema)” on 10K Projects/Capitol. The rapper, singer, songwriter and overall It Girl is joined on the track by Nigerian rapper, singer and songwriter Rema and produced by RiotUSA.

“Pretty Girl (with Rema)” comes days after the Bronx-born Ice Spice was announced as the season premiere musical guest on Saturday Night Live, won Best Breakthrough Hip Hop Artist at the 2023 BET Hip Hop Awards and Best New Artist at the 2023 Video Music Awards, graced the cover of Variety magazine and LA Times, added “Deli” as her 3rd RIAA-Certified Gold single with (the other two are “Munch (Feelin’ You)” and “In Ha Mood.” “Boys a Liar Part 2” with Pink Pantheress is certified platinum). Another week in the life of 23-year-old Ice Spice. 

The collaboration with Rema — the recipient of MTV’s 2023 Video Music Award for Best Afrobeats — follows back-to-back smash collaborations with rap trailblazer Nicki Minaj, including “Princess Diana (with Nicki Minaj)” and “Barbie World (with Aqua)”, which marked the biggest female hip-hop debut of 2023 and broke Whitney Houston’s 31-year record for biggest jump to #1 in Billboard Rhythmic radio history. Further aligning herself with her music idols, Ice recently showed up on a remix of Taylor Swift’s track “Karma”, which reached number 2 on the Billboard Hot 100, and then Ice performed live alongside the icon at New Jersey’s MetLife Stadium.

All these back-to-back hits – which have all reached the Top 10 of the Billboard charts – have made Ice Spice, the artist with the most Hot 100 Top 5 singles in 2023. This meteoric rise is actually as organic as they come, as the fan-dubbed ‘Princess Diana’ connects with her audience, dismisses noise, stays the boss of her own destiny and continues to focus on her songwriting and manifestations.

Not only has Ice Spice made waves on the charts, but she has also broken records on socials. Last month, it was announced that she achieved the biggest streaming debut for a female rapper on Spotify. The Bronx rapper surpassed a record previously held by Nicki Minaj. “Karma,” on Taylor Swift’s deluxe album, garnered an impressive 5.036 million streams in its first day. This propelled it to No. 5 on the global Spotify chart. This is the biggest streaming debut for a woman rapper in global Spotify history for her “Karma” collaboration with Taylor Swift. 

This success should come as no surprise, as Ice Spice’s debut EP “Like..?” (10K Projects/Capitol) boasts nearly 2.5 Billion combined global streams and is packed with viral hits that earned universal acclaim and spots on countless “Best Song of the Year” lists from the likes of  The New York Times, Pitchfork, Rolling Stone, Billboard, NPR and The Washington Post among others. These accomplishments have put Ice on the cover of Billboard’s 40 Under 40 Issue, Teen Vogue and Paper Magazine, and the aforementioned Variety and LA Times. Critics and fans alike love her funny bad-ass lyrics, her deep voice and her laissez fair delivery.

Last year saw Ice Spice establish herself as one of the most notable names in the rap game. The New Year’s, 2000, baby came out of 2022 as TikTok’s #1 Emerging Artist of the Year, Vevo’s 2023 DSCVR Artist to Watch, Shazam’s Top 2023 Artist Prediction, Billboard’s Hip Hop Rookie of the month and rounded out 2022 as BET’s Amplified Artist of the month. 

Ice Spice’s road to stardom accelerated with “Munch,” but she’s been buzzing in NYC for a long time. At age seven she was writing poetry and freestyling, and from there she first gained attention with “No Clarity,” a bite-sized banger that decries the lack of communication in a relationship, and the soul-sampling “Name Of Love,” which Ebro featured as his “discovery of the day” on Apple Music Radio.

This Fall, catch her on the Scarlet Tour with Doja Cat. As the past year has been monumental for Ice, she revealed to Variety that she has no place to slow down anytime soon.

22. Mariah The Scientist – From A Woman

23. Young Thug – From A Man

24. Westside Gunn – And Then You Pray For Me

Westside Gunn, the acclaimed Buffalo rapper, has released his highly anticipated album And Then You Pray For Me via EMPIRE/ Griselda Records.  Following his standout appearance on Travis Scott’s Utopia, his new album is a star-studded masterpiece, featuring collaborations with some of the biggest names in the industry.

And Then You Pray For Me boasts contributions from legendary figures such as RZA, Rick Ross, Jeezy, Conway The Machine, Benny The Butcher, J.I.D., DJ Drama, Giggs, Ty Dolla $ign, Denzel Curry, Stove God Cooks, Tay Keith, Boldy James, EST Gee, Rome Streetz, Daringer, Conductor Williams, Beat Butcha and many more. Each artist brings their unique style and talent to the table, creating a diverse and electrifying musical experience.

In a heartfelt tribute to the late Virgil Abloh, a close friend of Westside Gunn, the renowned Off-White creative designed the artwork for And Then You Pray For Me.  Abloh, known for his innovative and boundary-pushing designs, also created the iconic cover for Westside Gunn’s Pray For Paris. This latest collaboration between Abloh and Westside Gunn is a testament to their enduring friendship and creative synergy.  “I have Virgil Abloh doing my artwork and who left on earth can say that” Westside Gunn muses.  “I cannot disrespect his legacy, he’s immortal and I feel this is his way of blessing me; even though he’s not here in the physical.” 

Westside Gunn took a unique approach to the creation of And Then You Pray For Me, recording most of the album overseas. Immersing himself in inspiring environments, he laid down tracks in Paris, Athens, London, and Denmark. This international journey not only allowed him to focus on his music, but also provided a chance to nurture his creativity, enhance his fashion design skills, and prioritize his mental well-being. By stepping away from the negative energy of social media, Westside Gunn was able to craft an album that is deeply personal and resonates with authenticity.  “I’ve been living a healthy, sucka-free life, and it’s given me a new energy” Gunn confesses.  “I feel better than I ever have; stronger and smarter.  I’m the best curator in the game right now and that’s said by the who’s who—not me.  GOD is the greatest.  I love ya’ll.” 

Fans can expect And Then You Pray For Me to be a testament to Westside Gunn’s artistry, showcasing his growth as an artist and his unwavering commitment to creating meaningful, impactful music.

Westside Gunn’s And Then You Pray For Me is now available via Griselda Records/EMPIRE.

25. Breez Kennedy ft. Chikoruss – No Luv

Maintaining incredible momentum this year, 17-year-old singer, songwriter, and R&B viral sensation Breez Kennedy serves up a brand new single and music video entitled “No Luv” featuring Chikoruss out now via Standard Records/Def Jam Recordings. 
 
On the track, guitar accents a smooth synth loop as Breez transfixes with his dynamic vocal delivery. It culminates on a chantable chorus as he confesses, “I don’t wanna fall in love, tired of my ex, but I get the feeling you’re the one, don’t wanna second guess.” Meanwhile, Chikoruss slides through with a knockout verse of his own, balancing unshakable melodies and undeniable rhymes. The accompanying video focuses on Breez and Chikoruss at a house party surrounded by friends. Lights flash and solo cups overflow, while their personalities shine.
 
“No Luv” affirms Breez as a versatile and vital presence in the game with a big future ahead.
 
It lands on the heels of the recent favorite “Life My Ex.”Beyond plugs from the likes of Global Grind and more, UPROXX hailed it among “All The Best New R&B Music From This Week” and praised, “17-year-old singer Breezy Kennedy is letting off the gas anytime soon.”  ATTACK THE CULTURE raved, “Breez Kennedy is representing for the culture,” and promised, “It’s all types of alive and alert vibes. Tap in.”
 
“Like My Ex” arrived as the follow-up to his rapidly rising debut single “Love Crazy (Blowing Up Your Phone).” Global Grind hailed it “as mesmerizing as it is unabashedly heartfelt,” and proclaimed, “he’s positioned himself to make sure his come-up is a continual one.”

He initially teased the track on TikTok with a series of viral posts. Prior to an official release, he caught the attention of not only Lil Baby (who vibed to just a clip on Instagram!), but also Swae Lee, Rod Wave, Toosii, A Boogie Wit Da Hoodie, and more. This clip has already posted up 2 million views and counting. He meets the demand with the track today!

Right from the jump, he affirmed himself as a self-sufficient phenomenon by writing, recording, and producing the bulk of his music by himself. He has quietly buzzed out of St. Petersburg, FL with a signature style, balancing Bryson Tiller’s adventurousness with pop magnetism a la Justin Bieber.  
 

26. Jay Worthy, Kamaiyah & Harry Fraud – The Am3rican Dream

Jay Worthy and Harry Fraud already have a long-standing collaborative history, Eat When You’re Hungry, Sleep When You’re Tired (2020), and You Take The Credit, We’ll Take The Check (2022), but they both remain as busy as ever separately. 

Worthy has recently released collaborative albums with Larry June and LNDN DRGS 2 P’z In A Pod, and Nothing Bigger Than The Program with Roc Marciano which was released earlier this year.

Harry Fraud has been equally as busy and prolific. Since You Take The Credit, We’ll Take The Check,Fraud has released collaborative projects with French Montana (Montega), 38 Spesh (Beyond Belief), Curren$y (Vices), and Valee (Virtouso).

The Am3rican Dream is more than another chapter in Worthy and Harry Fraud’s musical journey, as they have added an elite running-mate in Kamaiyah.  The former XXL Freshmen Class member’s swagger and charismatic raps blend seamlessly into the mix.  “I like doing music with Harry Fraud, he creates a world where I can rap for real” Kamaiyah reveals.  “I can just vibe and rhyme without thinking about any extra sh*t.  His fans appreciate me and make me feel like a princess.” 

The Am3rican Dream is produced in its entirety by Harry Fraud, and features guest appearances from Ty Dolla $ign, Max B, Guapdad 4000, Buddy, DRAM & Big Body Bes.  In addition, to the release of the new album, you can also watch the just released video for “Pull Up,” featuring Ty Dolla $ign.  You can watch the “Pull Up” video below.

Jay Worthy, Kamaiyah & Harry Fraud’s The Am3rican Dream is now available!

27. Valee & MVW ft. Pink Siifu – Créme De La Créme

Valee x MVW share their hot new track “Crème de la Crème” ft. Pink Siifu. The dynamic duo’s collaborative album, VALEEDATION, is out on October 20th, 2023 via MVW Productions / Fake Shore Drive. 

Pink Siifu states “Honestly, Valee has been one of my favorite rappers since like 2016-2017… it’s just a honor and privilege to be able to add to the already strong discography and beautiful legacy. Every time Valee drops it’s a gift for Chicago and those from the city who prevail. This track was easy off top, thanks to MVW. The production was brought to me on a platter and the lay up verse was sensational. Valee is one of the easiest to work with, even when not in the same room, we are able bounce ideas off.”

MVW states, “This track was a particularly interesting from an executive production standpoint. Siifu and Valee had worked together in brilliant form, and I thought this track would be particularly good fit for their styles. “Siifu’s additional verse is woven into a dialogue to create this unique call and response feel that is decidedly organic.”

The avant-rap producer known as MVW has put the finishing touches to an album with regular collaborator Valee, entitled VALEEDATION, with their chemistry resulting in new music that could just well turn out to be the pair’s magnum opus. VALEEDATION offers a unique language that Valee and MVW have developed through their shared artistic vision. The project’s sonic correlation with fine art allows it to transcend the boundaries of genre, blending into sounds featuring salient reconstruction of genres. The structural elements of classical music embedded within the song forms on VALEEDATION add an extra layer of sophistication and elevation.

MVW’s expertise in contemporary classical composition shines through as he weaves together intricate arrangements, showcasing his ability to meld genres seamlessly. Having studied classical music at New York University and under La Monte Young (one of the most revered American minimalist composers) and Bunita Marcus, Waller has also released three full LPs of classical compositions under his full name Michael Vincent Waller, including Moments which received a 7.8 from Pitchfork. MVW has worked with other innovative rappers such as TiaCorine, Xavier Wulf, Lil Gotit, Matt Ox, and Zelooperz.

MVW says, “The music feels like scenes in a movie more than tracks on an album, highlighted by different lighting on a thematic, subtle vibe. There is this sense of installation.”

Valee is a visionary rapper known for his unconventional style and infectious energy. With his distinctive lyrical delivery and unwavering commitment to artistic exploration, Valee has become a transformative force within the rap landscape. This new album follows up Valee’s project with Action Bronson and Greedo 03 produced by Harry Fraud. Valee has also collaborated with artists such as Lil Yachty, YG, G Herbo, King Louie, and Vic Mensa. His EP GOOD Job, You Found Me was executive produced by Kanye West. What sets Valee apart is his artistic evolution over the past few years, which has been meticulously honed alongside one of his core producers, MVW. Together, they have crafted a distinctive sound that fuses contemporary classical influences with refined melodies, elevating the sonic tapestries of trap music.

Valee’s artistic journey has been a deliberate departure from mainstream conventions, as he immerses himself in innovative aesthetics that challenge the status quo. This avant-garde approach serves as a guiding beacon for MVW, offering them a unique lens through which to navigate uncharted territories in music, explore novel genres, and push boundaries beyond the familiar.

Valee x MVW’s Valeedation will be released on October 23 via MVW Productions/Fake Shore Drive.

28. Layton Greene – Something

Soul singer-songwriter Layton Greene releases the infectious new single “Something,” out now via Quality Control Music/Motown Records. Sultry and danceable, the track beautifully captures the rush of a new relationship. Showcasing her incredible vocal range and sensual delivery, the R&B anthem underlines Greene’s effortless ability to turn heads with her natural talent.

“Baby, you made me feel something,” Greene sings over dynamic beats and angelic backing vocals. “I can’t explain it, no — you got that something.” Later, the rising artist adds, “Our twin flame, we’re the same.” It’s impossible to hear the track and not get drawn into those fluttery feelings that accompany a real connection.

“Something” is Greene’s second release since dropping “Spin Again,” earlier this year. Known for a slew of viral moments including her 2017 cover of Kodak Black’s “Roll in Peace Remix,” which gained over 3.5 million plays on Soundcloud in her first month and landed her in the top 15 of Billboard’s Hot R&B Charts. She also released her first solo single, “I Love You”, in 2019, which quickly gained popularity and garnered over 5 million Youtube views in two months.

Layton Greene continues to come into her own as an artist while winning over fans as she discusses her experiences through her music. With co-signs from the likes of Kylie Jenner, Kehlani, and more, Layton’s growing prowess is unmistakable.

Now, with “Something,” she is poised to level up in the R&B world — and beyond. 

29. OT The Real, araabMUZIK & Black Soprano Family – ZOMBIE

OT The Real closed out 2021 with his collaborative project with DJ Green Lantern, Broken Glass, and returned in 2022 with, Maxed Out, his joint project with Statik Selektah. 

Now, OT The Real is back and once again in a collaborative mood, as the rising Philly emcee has linked up with the wizardry of AraabMUZIK (Cam’Ron, Dipset, Cardi B, Joe Budden, Jay Electronica, Dave East, A$AP Rockey and Fabolous among others) for their new collaborative album ZOMBIE. 

In addition to being prominently featured on the project, Benny The Butcher also Executive Produced ZOMBIE.  “I love the way OT raps and the detail of his lyrics, he brings you right down to the streets with him” Benny states.  “I wanted to pair him with a producer that can go down to the streets with him and match his intensity.  I have been a fan of AraabMUZIK for a minute, and he was my first and only choice.” 

OT The Real & AraabMUZIK’s ZOMBIE features appearances from Benny The Butcher, Conway The Machine, 38 Spesh, Rome Streetz, Elcamino and Amir Ali, and is produced in its entirety by AraabMUZIK.

OT The Real & AraabMUZIK’s ZOMBIE is now available via BSF Records.

30. Torine – Medicine

Norwegian rising star Torine drops a fiery new track with the release of “Medicine” (via Universal Music). One of Scandi’s hottest musical imports, Torine continues to deliver on every inch of hype bestowed on punk pop-inspired creations so far. “Medicine” injects relentless energy into her sound. Full of high guitars and hard-hitting drums, the track follows the same sound universe as her recent hit Seven Minutes in Heaven. While “7 minutes in Heaven” was simply about taking a short amount of time to figure out what you want and who you want, the sequel “Medicine” has a slightly darker undertone. It’s about escaping reality in various ways, one of which is self-medication. Torine elaborates, “I might be the best at escaping reality that I know of. Often, I wander around in my own little pink cloud even though it’s thunder and lightning all around me.”

Today’s new track “Medicine” and its predecessor “Seven Minutes in Heaven” comes fast on the heels of the critical and commercial success of Torine’s first EP “UNHOLY’’. Telling the story of her life in black and white with little room for shades of grey, the EP describes Torine’s early years spent trying to figure out her own identity amongst a family caught between religion and drugs. In her own words. “The burial of the person I used to be”. Now, the pop-punk princess takes a big step into the future with new music this fall. The music reflects her evolution to where she is in life now – a person who speaks to those who are usually not spoken to and writes songs about girls the exact same way that boys do. And most importantly, normalizes it. The handcuffs from the past are gone. Torine feels more liberated than ever. Free to explore herself both lyrically and musically.

Despite her young age, the 23-year-old from Arendal, Norway has built an impressive artistic CV. Torine’s music career started as an ambitious 16-year-old when she auditioned for Norwegian Idol. Five years later she has established herself as a rebellious, honest, and vulnerable artist who creates music for outsiders who thrive outside the box. With over 200 million streams under her belt and successful tours in both Europe and Asia, Torine has proven that she has a voice, stage presence, music, and identity that qualify her for a place among the stars. Torine is especially excited about her upcoming U.S. Touring dates.

31. Jooselord – OH YEAH!

North Carolina native and Krawzbonez’s frontman Jooselord (@JooseLord) delivers his latest Hip-Hop / Hardcore effort “Oh Yeah!.” Produced by in-house sound architect Chill (@chillwoods__), the song is an anthem for the homies and homies homies. Its eerie yet commanding instrumentation coupled with call-and-response messaging guarantees to leave a sonic impression impossible to forget.

In an exclusive press statement to Medium Creative Agency, Jooselord recalls what inspired him to create the song: “I wanted to make a song that was inclusive to groups of all kinds. Everyone has a squad they belong to; whether it be a sports team fan, gamer, or even a housewife. It’s about community as well as the balance of love and chaos. It’s about how much I love the people around me and how far I would go to prove it.”

In 2018, Jooselord released his debut album S.K.U.L.L. which tackled issues of police brutality, systematic oppression, and mental health with unapologetic honesty; earning him widespread critical acclaim and solidifying his place as the speakerbox for the voiceless. He followed that release with Moshpit Messiah in 2020, much of which was written while protesting in the streets of Durham. The project pushed Joose’s momentum into becoming one of the brightest rising stars. 

Summer of 2021, Jooselord released a timely single titled “Quarantine” which received critical acclaim from culture-forward media outlets like REVOLT TV, Global Grind, and Dirty Glove Bastard. The record was a reflection of the struggles and isolation caused by the COVID-19 pandemic making it extremely relatable to listeners all over the world. 

Take a trip to Neverland under the command of the lead pirate by streaming “Oh Yeah!” on your DSP of choice via Krawzbonez Music / United Masters!

32. Jeffrey James – The Real Me

Nashville-based pop singer and songwriter Jeffrey Jamesreveals new single, “The Real Me,” out on all streaming platforms today. 

“The Real Me” once again reveals Jeffrey’s talent for crafting heartfelt and captivating pop ballads. Produced by David Burris (ITZY, Lauren Spencer Smith, Gryffin, MOTHICA), the track unfolds in a dynamic arrangement of lush guitar work and nostalgic production, laying the perfect foundation for Jeffrey’s soulful vocals to shine. “‘The Real Me’ is about wanting to be heard and seen for who I truly am at my core, and finding someone who does that,” Jeffrey explains.

Pairing rich vocals, R&B influences and reflective lyricism, Jeffrey creates svelte, brooding tracks that express universal emotions. Since making his debut in 2016, he’s amassed millions of streams across his repertoire, received praise from tastemakers like Billboard and 1883 Magazine, and had his music featured in numerous TV shows and films. In Spring 2022, Jeffrey’s collaboration with Grammy Award-winning DJ, Dave Audé, climbed to number 5 on the UK dance charts. Over the course of his singles, collaborations and EPs, Jeffrey has continued to explore his sound, emerging as an exciting force in the contemporary pop space.

33. Torae & Marco Polo – Reloaded (Intro)

After their latest album, Midnight Run, Torae & Marco Polo aren’t slowing down as they just released the video for their “Reloaded (Intro).” 

Torae uses this song as a statement to hip-hop that he’s ready to spar with the best emcees out. The monochromatic video has Torae and Marco Polo riding through the city that never sleeps. Torae flips references to hip-hop dances, police brutality, and his successful international tours to show he’s not the one to play with in rapping. “Reloaded (Intro)” was the first track on the duo’s newest body of work Midnight Run. 

Torae and Marco Polo recently celebrated their album release at the legendary S.O.B.’s venue in New York City. Sway Calloway hosted the event and gave the duo praise.

34. BIG30 – Blrrrddd Pt. 2

Hip-hop artist BIG30 announced the release of his new single “BLRRRDDD PT. 2,” which is available to stream HERE via N Less Entertainment/Bread Gang Entertainment.  

 In the single, the Memphis rapper confidently reaffirms his influence in his city with lyrics like “I ain’t him ni**a, I’m me, in my city, boy I’m a God.” Also, reiterating his infamous ‘Blrrrd’ ad-lib and rapping “we made the world say blrrrd, at least we showed ‘em what it means.”  

 “BLRRRDDD PT. 2” serves as the sequel to his “BLRRRD” track that was originally released in 2020. Since its release, the song has amassed over 15 million views to date. The adlib was made popular by BIG30 and fellow Choppa Gang member and rapper, Pooh Shiesty. As his longtime best friend, he helped to establish BIG30 on the Memphis scene with his verse on Shiesty’s 2021 single “Neighbors,” which peaked at No. 51 on the Billboard Hot 100.  

The N Less Entertainment rapper premiered his 2022 album “Last Man Standing” which featured notable tracks like “On My Mama,” “Dead Guyz,” and “Protest.” Blossoming into one of Memphis hottest budding stars BIG30 was enlisted into XXL’s 2022 Freshman Class.  

 Prior to that, he released his debut project in 2021, “King of Killbranch,” which he opened up about surviving in his city and his sudden rise to fame. It peaked at No. 13 on the Billboard 200 chart, and included features from Yo Gotti, Future, Lil Durk, Moneybagg Yo, Pooh Shiesty, Quavo and Offset. That same year, BIG30 signed with N-Less Entertainment and Moneybagg Yo’s Bread Gang Entertainment, in partnership with Interscope Records.  

 BIG30 is one of most notable stars to come from NLess Entertainment record label, which boasts a promising roster with fellow labelmates Moneybagg Yo, Big Homiie G, Dee Mula, Fredo Ruthlessand many more. 

35. Raedio, Maiya The Don & Enchanting – He Can't Reach

36. Leon Thomas & Blxst – Crash & Burn (Remix)

GRAMMY-nominated artist Leon Thomas shared his new single, “Crash & Burn” (with Blxst) [Remix]. Reflecting on a series of superficial relationships, Thomas contemplates changing it up and moving from Cali to Mississippi. Blxst – who released his debut album Before You Go in 2022 and has also earned acclaim for his collaborations with Tyga and Ty Dolla $ign (“Chosen”) and Kendrick Lamar and Amanda Reifer (“Die Hard”) – adds a hard-hitting verse, spinning his own cautionary tale of L.A. romance.

Thomas’ original version of the emotional, gospel-tinged “Crash & Burn” appears on his debut album, Electric Dusk, which was recently released via EZMNY Records/Motown Records. Named after Los Angeles’ longest-running drive-in theatre, Electric Dusk serves as the acclaimed singer/songwriter/producer’s love letter to cinema. Listen to Electric Dusk HERE.

Exploring love, heartbreak and growth while transporting listeners into an alternative reality, the album is sonically diverse – from the soft, soul-strumming breakup ballad “Breaking Point” to “Love Jones” feat. Ty Dolla $ign, a vibey slow jam expressing Thomas’ love for both the city of Los Angeles and his lady, to the guitar-forward grooviness of the “Blue Hundreds.”

Thomas – who was nominated for a GRAMMY Award for his work on Drake and Rick Ross’ “Gold Roses” and co-produced SZA’s No. 1 hit “Snooze” with Babyface – talks about the path that led him to Electric Dusk in this recent VIBE Q&A. He was joined by Ty Dolla $ign, who selected Thomas as the first signing to his EZMNY Records, in this Rolling Stone interview.

37. BBG Steppaa – Love and War

Breakout Newark drill star BBG Steppaa releases his blistering new single “Love And War”  via Priority Records. Pairing rapid-fire lyricism with soulful Buddah Bless (Migos, Travis Scott, Megan Thee Stallion) production and a deep bass, the 16-year-old’s latest brings the heat. Alongside the track comes a video, which finds the newcomer sharing his truth amid compelling, unflinching imagery.

“Weather not a problem still slide through the snow, beef getting hot make him run on his bro,” BBG raps at one point over the deep groove, later adding: “Always give you the 100 percent — me, I see you in person, always give me somebody to vent to that I need it for certain.” BBG Steppaa has made a name for himself sharing precisely how he sees the world, and this time it’s no different. 

The accompanying Lawrence “Onetake” Conklin directed video is bold and visceral, depicting quick-cuts of the rapper delivering his bars interspersed with a narrative in which he rescues his lady following a kidnapping. It’s a powerful vision that pairs perfectly with the hard-charging track. Watch it HERE. 

“Love And War” follows “Nobody Outside” with Bloodie and DudeyLo. It was preceded by BBG’s team-up with Harlem teen Sugarhill Ddot on “Spinnin’” an infectious two-hander with an infectious groove and boundless energy. These are on the heels of the DD Osama duet “Catch Up,” which doubled as the newcomer’s calling card. The song, which samples Eminem’s “Lose Yourself,” became a grassroots sensation for its potent precision.

Breaking out big, BBG Steppaa also received a coveted co-sign from Chicago’s Polo G and Jersey Club pioneer Bandmanrill, who called him “the next big thing.” With “Love And War,” BBG Steppaa stretches his legs and delivers a drill showcase for the ages. 

38. Blu DeTiger & Mallrat – Cut Me Down

39. Cocanina & Nessa Preppy – Shell Down

Toronto’s very own, Cocanina (@cocanina5) is taking the music scene by storm with her latest release of her latest single, “Shell Down,” featuring Trinidadian sensation Nessa Preppy (@nessapreppy). The dynamic single is accompanied by an exhilarating music video. Cocanina, born and raised in Toronto, is a rising star in the music industry known for her unique sound, which seamlessly blends North American and Trinidadian influences. Her artist name, Cocanina, was inspired by a childhood nickname that developed from her real name, Cocoa Bell, and her classmates’ playful mispronunciations. This fusion of cultural influences is at the heart of her music, creating an infectious rhythm that is both lively and fun.

“Shell Down” draws inspiration from Cocanina’s Trinidadian heritage and infuses it with the vibrant Toronto vibe, capturing the essence of a party where all eyes are on you, the life of the celebration. The track is the third installment from Cocanina’s upcoming EP, slated for release before the end of the year.

Cocanina’s passion for music stems from her innate talent, which flows naturally. She believes in constant self-improvement and looks inward for inspiration. Her diverse musical influences include artists such as Popcaan, Bunji Garlin, Vybz Kartel, and Spice, contributing to her unique and varied musical style.

In describing her sound, Cocanina simply states, “fun.” Her catalog offers something for everyone, from the party anthem “Shell Down” to the sultry “Feline” and the romantic “Cadbury Sweet.”

Collaborating with fellow Trinidadian artist Nessa Preppy on “Shell Down” allowed Cocanina to celebrate her roots and cultural heritage. This project is a testament to unity and empowerment, highlighting the strength and creativity of two accomplished Black women representing and elevating their culture.

With the imminent release of the “Shell Down” music video and an EP on the horizon, Cocanina’s fans have much to look forward to. Her music carries a powerful message of unity, celebration of cultural diversity, and the boundless possibilities that arise from embracing one’s roots.