Jonathan Majors Army Ads Pulled After Arrest
Army Pulls Jonathan Majors’ Ads After Arrest For Alleged Assault, Twitter Reacts
Source: Mike Coppola / Getty
Maj. Gen. Alex Fink, head of Army marketing, told The Associated Press on Tuesday that in the past week the Army was able to avoid any loss of the planned $70 million advertising buy, either by postponing ads or replacing them with other pre-existing commercials that were quickly updated.
The ads were set to appear on television, online on places such as Facebook, Twitter, and Instagram, and on digital and physical billboards, including on buses. That ad purchase was the main portion of the campaign, which had a total cost of $117 million.
“We are absolutely able to utilize a majority of what we have invested,” Fink said in an interview. “We think that we’ll have some brand new creative ads in time for the Women’s Final Four on Friday.”
He said that the Army gathered “an enormous amount” of content and footage for the two commercials — titled “Overcoming Obstacles” and “Pushing Tomorrow” — that featured Majors as the narrator.
“A majority of that content did not contain our main narrator. … So we have a ton of content to go back to, to create basically new commercials new ads, if we need to,” Fink said. “The campaign is full steam ahead.”
Majors will still have his day in court, but, at this point, it looks like this incident may follow him around for his whole career, whether he’s guilty or not.
See how Twitter reacted to the Army pulling the initial ads below.
Army Pulls Jonathan Majors’ Ads After Arrest For Alleged Assault, Twitter Reacts was originally published on cassiuslife.com
