Source: Dia Dipasupil / Getty
Over the years, celebrity-owned fashion brands have began taking over the online space, with more and more celebrities launching their own lines and growing their influence. However, not all brands have the same level of impact. Some stand out significantly due to their massive online presence and strong marketing strategies, while others struggle to gain the same traction. So which celebrity-owned brands are the most influential?
To find the answer, researches at Men’s Flair conducted a study that analyzed four key factors. Each factor was assigned a numerical score, and the data was scaled, weighted, and totaled to produce the final ranking. The impact of each factor was evaluated, and a different numerical weight was applied to reflect its significance in determining the influence of a celebrity-owned fashion brand.
- Social Media Followers (Includes Instagram, Facebook, TikTok, and Pinterest Followers): 40%
- Website Traffic (Monthly Traffic): 20%
- News Article Mentions (Last 25 months): 20%
- Google Searches (U.S. Located): 20%
Let us know which one of the top 20 celebrity-owned fashion brands are your favorites and if any of them being on the list surprises you!
It Sells Itself: The Most Influential Celebrity-Owned Fashion Brands of 2025 Including SKIMS, Savage X Fenty, Off-White & More was originally published on globalgrind.com
1. SKIMS (Kim Kardashian)
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Social Media Followers: 4
Website Traffic (Monthly Traffic): 2
News Article Mentions (Last 25 Months): 1
Google Searches: 2
Total Score: 46.27
2. Yeezy (Kanye West)
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Yeezy by Kanye West is in second place. Even though it has a smaller social media following (1.25 million), Yeezy gets 15.4 million site visits each month, the highest on the list. It’s also third for Google searches with 5.8 million a month, and it leads in media mentions with over 1,400, although it’s important to note that a portion of these searches is likely driven by Kanye West’s news coverage.
Social Media Followers: 12
Website Traffic (Monthly Traffic): 1
News Article Mentions (Last 25 Months): 7
Google Searches: 1
Total Score: 45.04
3. Victoria Beckham (Victoria Beckham)
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Victoria Beckham’s brand takes third place. It has a huge 40 million followers on social media, but it doesn’t get as much website traffic (168,200 visits a month) or as many Google searches (452,880). Still, her brand is all about luxury and exclusivity, appealing to those looking for high-end, refined fashion.
Social Media Followers: 1
Website Traffic (Monthly Traffic): 11
News Article Mentions (Last 25 Months): 9
Google Searches: 9
Total Score: 44.19
4. Fabletics (Kate Hudson)
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Kate Hudson’s Fabletics lands in fourth. It has a strong social presence (6.87 million followers) and gets 8.1 million monthly site visits. But it doesn’t have the same number of media mentions (1,005) or Google searches (1.19 million) as some of the other brands. Fabletics is big in activewear thanks to its easy subscription model and versatile pieces.
Social Media Followers: 5
Website Traffic (Monthly Traffic): 3
News Article Mentions (Last 25 Months): 8
Google Searches: 5
Total Score: 24.04
5. G. Label by Goop (Gwyneth Paltrow)
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Gwyneth Paltrow’s G. Label by Goop comes in fifth. It has 2.8 million social media followers and gets 925,200 visitors to its site each month. G. Label may not get as much web traffic or Google search volume (602,260), but it’s still a go-to for fans of Paltrow’s upscale, curated brand.
Social Media Followers: 9
Website Traffic (Monthly Traffic): 5
News Article Mentions (Last 25 Months): 2
Google Searches: 7
Total Score: 22.20
6. Savage X Fenty (Rihanna)
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Rihanna’s Savage X Fenty takes sixth place, with 6.68 million followers and 2.8 million monthly site visitors. The brand isn’t just about pretty lingerie—it’s all about inclusivity and body positivity, which has earned it 1,921 media mentions and 874,760 Google searches. Savage X Fenty is a powerhouse of diversity and empowerment in the lingerie space.
Social Media Followers: 6
Website Traffic (Monthly Traffic): 4
News Article Mentions (Last 25 Months): 5
Google Searches: 6
Total Score: 18.49
7. Off-White (Virgil Abloh w/ Kanye West as collaborator)
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Virgil Abloh’s Off-White is in seventh. It has 10.5 million followers on social media, but its website traffic (674,600 visits) is lower than some of the others. Still, Off-White is a major player in high-end streetwear, thanks to Abloh’s creative vision and influence in both fashion and urban culture. The brand gets 568 media mentions.
Social Media Followers: 2
Website Traffic (Monthly Traffic): 7
News Article Mentions (Last 25 Months): 11
Google Searches: 3
Total Score: 17.06
8. Stella McCartney (Stella McCartney)
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Stella McCartney lands in eighth. With 8.8 million followers, it has a strong social presence, but its site traffic (299,400 visits a month) doesn’t amount to some others. McCartney’s focus on sustainable luxury, however, makes her brand a top choice for eco-conscious fashion lovers. The brand gets 1,934 media mentions.
Social Media Followers: 3
Website Traffic (Monthly Traffic): 9
News Article Mentions (Last 25 Months): 4
Google Searches: 13
Total Score: 15.16
9. The Row (Mary-Kate & Ashley Olsen)
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Mary-Kate and Ashley Olsen’s The Row takes ninth. The brand has 2.76 million followers and 683,700 monthly visitors. The Row’s minimalist designs have a loyal following, getting 1,971 media mentions. It’s not for everyone, but those who love it appreciate its timeless, understated luxury.
Social Media Followers: 10
Website Traffic (Monthly Traffic): 6
News Article Mentions (Last 25 Months): 3
Google Searches: 10
Total Score: 10.03
10. Good American (Khloé Kardashian)
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Finally, Khloé Kardashian’s Good American wraps up the top 10. With 2.97 million followers and 553,600 monthly website visits, the brand is a champion of body inclusivity, particularly when it comes to denim. Though its Google search numbers (280,900) may be smaller compared to its Kardashian counterparts, Good American has carved out a significant place in the fashion world, gaining 1,567 media mentions along the way.
Social Media Followers: 8
Website Traffic (Monthly Traffic): 8
News Article Mentions (Last 25 Months): 6
Google Searches: 12
Total Score: 8.80
11. Jessica Simpson Collection (Jessica Simpson)
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Social Media Followers: 7
Website Traffic (Monthly Traffic): 12
News Article Mentions (Last 25 Months): 16
Google Searches: 4
Total Score: 7.90
12. Draper James (Reese Witherspoon)
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Social Media Followers: 13
Website Traffic (Monthly Traffic): 13
News Article Mentions (Last 25 Months): 13
Google Searches: 18
Total Score: 2.31
13. Baby Phat (Kimora Lee Simmons)
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Social Media Followers: 13
Website Traffic (Monthly Traffic): 14
News Article Mentions (Last 25 Months): 12
Google Searches: 11
Total Score: 2.28
14. GOLD le FLEUR (Tyler, the Creator)
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Social Media Followers: 14
Website Traffic (Monthly Traffic): 10
News Article Mentions (Last 25 Months): 15
Google Searches: 14
Total Score: 2.26
15. Sean John (Sean ‘Diddy’ Combs)
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Social Media Followers: 17
Website Traffic (Monthly Traffic): 20
News Article Mentions (Last 25 Months): 19
Google Searches: 8
Total Score: 2.06
16. Guest In Residence (Gigi Hadid)
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Social Media Followers: 20
Website Traffic (Monthly Traffic): 16
News Article Mentions (Last 25 Months): 10
Google Searches: 19
Total Score: 1.77
17. Ivy Park (Beyoncé)
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Social Media Followers: 11
Website Traffic (Monthly Traffic): 17
News Article Mentions (Last 25 Months): 17
Google Searches: 16
Total Score: 1.53
18. Inamorata (Emily Ratajkowski)
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Social Media Followers: 15
Website Traffic (Monthly Traffic): 19
News Article Mentions (Last 25 Months): 14
Google Searches: 20
Total Score: 1.14
19. House of Harlow 1960 (Nicole Richie)
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Social Media Followers: 16
Website Traffic (Monthly Traffic): 18
News Article Mentions (Last 25 Months): 18
Google Searches: 15
Total Score: 0.60
20. Rocawear (Jay-Z)
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Social Media Followers: 18
Website Traffic (Monthly Traffic): 15
News Article Mentions (Last 25 Months): 20
Google Searches: 17
Total Score: 0.44
