Beats Launches 'Listen to Your Heart' Campaign

Source: Courtesy / Beats

This week (February 12th), leading audio brand Beats by Dr. Dre (Beats) announced the highly anticipated Powerbeats Pro 2, available to purchase globally now at Apple.com. To launch the ultimate fitness earphones, Beats assembled three of the world’s biggest sports icons—LeBron James, Lionel Messi and Shohei Ohtani—for their chilling new campaign titled “Listen to Your Heart.”

Narrated by hip-hop icon and Wu-Tang Clan member RZA, the campaign highlights the important connection between passion, performance and heart. While they each embark on their respective journeys, the three extraordinary athletes push the limits of greatness, driven by one unifying force: their hearts. As the spot builds, we witness their relentless pursuit of excellence, where the heartbeat symbolizes determination, focus and the will to overcome challenges. The Powerbeats Pro 2, designed for high performance, mirrors this intensity, offering the perfect blend of power, clarity and comfort to fuel their training.

“I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible. Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level.” — LeBron James

“Even though we come from different sports, what connects us is our shared passion to perform at the highest level. This campaign reflects how true power comes from the heart—how we’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers.” — Lionel Messi

“Getting to be a part of this campaign with LeBron James and Lionel Messi is really special. Tapping in to your heart is important whether you’re an athlete on the biggest stage or just getting started and I’m excited to partner with Beats to help deliver that message.” — Shohei Ohtani