Source: Michael Buckner / Getty
YouTube launched in 2005 as a simple video-sharing site, but it quickly evolved into one of the most influential platforms in the world. By 2006, when Google acquired it, YouTube became the go-to place for content of all kinds, including music videos, tutorials, comedy skits, vlogs and more. What set it apart from traditional media was accessibility. The fact that anyone with a camera and an internet connection could upload content and potentially reach millions was game-changing. By the 2010s, YouTube had fully blown up, birthing a generation of digital creators and reshaping how people consumed entertainment and information. At this point, it wasn’t just a site anymore—it was a culture-shifting tool.
MORE: 15 Halloween Movies To Watch During Cuffing Season
Within this vast digital ecosystem, Black YouTubers have carved out a crucial and influential space. Traditional media has historically underrepresented or misrepresented Black voices, often limiting opportunities for authentic storytelling. YouTube broke down those barriers by giving creators full control over their narratives and the chance to build global communities around their work. Black creators could showcase their talents, perspectives, and culture in ways mainstream television and film had often failed to do. From hilarious sketches to natural hair lessons, gaming, and thought-provoking commentary, their presence helped broaden the space of what online entertainment could look like.
The importance of Black YouTubers is also directly tied to representation. For young viewers, especially those who rarely saw people who looked like them in the mainstream media, finding creators who shared their experience was groundbreaking. The representation not only empowered audiences but also gave rise to new genres, trends, and cultural movements that spilled into fashion, music, and even Hollywood. Many Black YouTubers have gone on to influence major brands, land deals, or transition into traditional media roles, proving that their voice carries weight far beyond the platform.
Culturally, YouTube has amplified the impact of Black creativity. From viral challenges to popular slang, Black creators often set the tone for internet culture. YouTube gave them a space to both originate and monetize these cultural shifts. Their channels don’t just entertain, they also educate, inspire, and build communities that bridge gaps between people of different backgrounds. As a result, YouTube has become not only an entertainment hub but also a cultural archive that reflects the ongoing influence of Black voices in shaping both digital and mainstream culture.
In a nutshell, YouTube exploded because it democratized content creation. Within that growth, Black creators emerged as some of its most vital voices. They’ve provided necessary representation, driven cultural innovation, and expanded opportunities for others to follow in their footsteps. With that in mind, it’s the perfect time to highlight 15 Black YouTubers you must know! These are creators who embody influence, creativity, and impact on both the platform and culture as a whole.
Culture On Lock: 15 Black YouTubers You Need To Know was originally published on globalgrind.com
1. Marc Lamont Hill
A respected academic, author, and cultural commentator. Hill uses his YouTube presence to discuss politics, social justice, and Black culture. His content blends sharp analysis with accessible conversations on issues impacting communities of color.
2. Grits & Eggs Podcast (Deante’ Kyle)
This channel centers on lively discussions about culture, music, and social topics. With a laid-back but thoughtful style, the podcast brings humor and insight to everyday conversations in the Black community.
3. Rap Critic (Daren Jackson)
Known for breaking down hip-hop lyrics and music videos, Rap Critic combines comedy with sharp analysis. His channel entertains while also encouraging viewers to think critically about rap and its messages.
4. Rare Gems
Dedicated to spotlighting overlooked or forgotten pieces of Black music and culture, Rare Gems feels like a digital archive. The channel digs into history to celebrate artistry that deserves more recognition.
5. Higher Learning (Van Lathan & Rachel Lindsay)
Hosted by Van Lathan and Rachel Lindsay, this podcast-turned-YouTube channel covers current events, entertainment, and cultural debates. It offers a balance of sharp wit, perspective, and necessary commentary.
6. Intelexual Media (Elexus Jionde)
Known for in-depth video essays, Intelexual Media dives into race, history, and cultural analysis. The channel stands out for its mix of rigorous research and accessible storytelling.
7. Casual Geographic (Mamadou Ndiaye)
A fun, educational channel that explores wildlife and animal facts in hilarious, relatable ways. The creator’s comedic storytelling has made learning about nature both viral and entertaining.
8. The Right Time with Bomani Jones
A sports journalist and cultural commentator, Jones uses his platform to break down the intersections of sports, race, and society. His channel offers both sharp analysis and engaging debates.
9. RDC World (Real Dreamers Change the World) (Founded by Mark Phillips & Affiong Harris)
A comedy collective famous for skits, anime parodies, and relatable content on Black culture. Their videos often go viral for blending humor with sharp cultural observations.
10. Black Femininity TV (Crystal Alejandro)
This channel analyzes celebrity culture, media narratives, and social dynamics with a focus on femininity and gender. It often sparks conversation around how women, particularly Black women, are represented.
11. Jackie Aina
A beauty influencer and entrepreneur, Aina’s channel champions diversity in the beauty industry. She uses her platform to showcase makeup tutorials, lifestyle content, and advocacy for inclusion.
12. F.D Signifier
Known for long-form video essays, Signifier explores pop culture, race, gender, and politics through a Black leftist lens. His thoughtful content bridges academic insight with cultural critique.
13. AfroSenju (Leon)
A popular anime-focused YouTuber, Afrosenju creates funny, high-energy commentary and reaction content. His channel connects anime fandom with gaming and broader internet culture.
14. Aba N Preach (Aba and Erich Preach)
This Canadian duo focuses on social commentary, dissecting trending topics, cultural debates, and internet controversies. Their conversational style mixes humor with sharp perspective.
15. Cam Jones
Creator of “The Rise and Fall” series, Jones breaks down the careers of athletes, entertainers, and cultural figures. His storytelling style combines research, humor, and narrative flair to explain both success and downfall.
