2015 Budweiser Made in America Festival - Day 1

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Beyonce is now a proud member of the Adidas family.

The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.

Beyonce's Ivy Park Collection Goes On Sale At Topshop

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This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.

Source: Reuters

 

Beyonce Partnering with Adidas for Ivy Park Relaunch  was originally published on 92q.com