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Apple’s new streaming service has reportedly rejected Dr. Dre’s bio series Vital Signs due to its guns, orgy and cocaine scenes, and director Tim Cook is working to make it as family-friendly as possible, per Wall Street Journal.

via Complex:

Though the show’s been in production since 2016, Cook allegedly nixed Dre’s drama series Vital Signs thanks to “characters doing lines of cocaine, an extended orgy in a mansion, and drawn guns,” which is nothing short of the kind of content a Dr. Dre biopic would lend itself to produce.

But this pillow-soft censorship goes beyond a show about Dre—Apple is hesitant about mature content in general. Under Cook’s leadership, the WSJ reports Apple is aiming to separate itself from the ranks of Netflix and HBO with a more conservative approach, and “wants high-quality shows with stars and broad appeal” without “gratuitous sex, profanity or violence.”

The company pushed back against an M. Night Shyamalan psychological thriller, requiring all crucifixes be removed from a character’s home, and completely walked away from a #MeToo-inspired series. Instead, the company is spending top dollar on more vanilla content.

“It outbid Netflix and CBS Corp.’s Showtime to land a drama about a morning news show starring Jennifer Aniston and Reese Witherspoon, ordering two seasons and skipping the usual requirement of a pilot episode,” WSJ reports. “The show’s price could top $12 million an episode, according to people familiar with it.”

Apple is reportedly planning to launch its streaming service in March 2019 and is taking precaution to avoid offensive shows that could tank sales of its tech products, the report states.

Meanwhile, Gizmodo reports that Apple’s new streaming service has a $1 billion budget, but per a report in the Wall Street Journal, the company is still aiming to keep its content clean, with little “gratuitous sex, profanity or violence.”

This challenging effort is reportedly “delaying or interfering with many projects,” and the Journal writes that Apple’s own staff in Los Angeles have begun referring to the streaming project as “expensive NBC.”

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