Emcee N.I.C.E., a veteran Hip Hop artist, producer, writer and all-around creative, has been climbing a long and winding ladder of musical leadership that includes collaborations with rap icons NAS and 2Pac (posthumously), a song in the Academy Award-winning film Crash, and a cover of a Prince song that Prince personally approved.
N.I.C.E.’s path eventually led to the independent chart-topping success of his single “I Got Angels” and debut album on PRAISE – faith-fortified message music that includes, most importantly, powerful lyrics kicked by a young brother who has lived, strived and studied that of which he speaks. As an author and co-creator of “Da Jammies,” the first Black animated music series for kids on Netflix, N.I.C.E. knows no creative limits.
N.I.C.E., which stands for Novelist Is Constantly Evolving (Novelist was his original moniker) defines his 14-song album, as “a celebration of Christ with a blend of scripture and creative metaphors that give the listener spiritual food for thought.”
The lead single, “I Got Angels,” uses a sample of “Angels” by Richard Smallwood who endorses N.I.C.E.’s song 100%.
“It will go places that I never could have envisioned…that’s just how God is,” Smallwood says.
As amazing as the song is the story of how N.I.C.E. was able to market it to chart-topping Billboard sales and airplay on the #1 Top Gospel Albums, #1 Gospel Album Sales, #1 Hot Single Sales, and #1 Digital Song Sales charts.
Cutting out the middle man, N.I.C.E. turned loose a digital street team that created an organic buzz in online communities and among tastemakers – based solely on the music.
N.I.C.E.’s PRAISE album was recorded all 14 songs (12 songs plus 2 remixes) in just two days with music producers Sam Peezy, DJ Fat Jack, Richard Smallwood, Steven Ford and ULP Productionz, along with executive producers Frank DeRozan, Jack “De’Jon” Clark, BJ Luster and Tally.
“Alright” (featuring guest singers Stripped & Rahkua) the second single due in January rolls on a replayed guitar rift lifted from jazz giant Wes Montgomery and is all about giving God the glory as He cloaks us throughout these chaotic times.
“Father, Father” (featuring Alonda Rich) is him telling his story, as he recalls the time he faced physical, mental and emotional adversities that almost caused him to lose sight of the power of God.