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The internets were ablaze with conspiracy theories after mysterious 4:44 advertisements started popping up all over New York City earlier this week.

Now the big secret is revealed. The ads were a promotional campaign for a new film on Tidal, starring Mahershala Ali.

The movie, which will stream exclusively on Jay-Z‘s music platform, is loaded with heavy-hitting talent including Danny Glover and Lupita Nyong’o.

The trailer is a bit ambiguous, but seeing that the project carries an NC-17 rating, we’re sure it’s going to be steamy.

Check out the trailer HERE.

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The Mysterious 4:44 Ads Were Teasing A Sexy Movie Starring Mahershala Ali  was originally published on hellobeautiful.com

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