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Whether you like DJ Khaled or not, one thing you can’t deny is that the man has done an unbelievable job of branding himself.

The producer has nabbed partnerships with some of the biggest brands in the world including T-Mobile and Nike… and he has teenagers around the world asking “Did the Drake Vocals Come In Yet?”

And it all stems from a series of Snapchat and Instagram videos where he literally asks just that question.

View this post on Instagram

@asahdkhaled πŸ‘€did the @champagnepapi vocals come in yet πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸ¦πŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸŒΊπŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ”‘πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½ #GRATEFUL THE ALBUM COMING !!!!!!

A post shared by DJ KHALED (@djkhaled) on

 

So not only has he gotten free promotion for his album but he also has your kids, grandchildren, nieces, and nephews running around the house mimicking him.

Oh, the youth, so easily entertained.

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