INSIDE HER STORY: SheaMoisture CEO On Controversial Commercial: ‘It Was A Mistake’

Jacque Reid goes Inside Her Story with SheaMoisture CEO Richelieu Dennis to discuss the company’s controversial commercial that put them in a lot of hot water this week and what they are doing to make sure it doesn’t happen again.

Check out the entire interview below.

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"The #CommunityCommerce Impact Award recognizes the work others are doing to leverage commerce to provide sustainable economic and social empowerment for women,” says Richelieu Dennis, founder and CEO of #SundialBrands @SheaMoisture. "Tina uses her platform, her businesses, her resources and her voice to create organizations that drive positive change for those in need.” – @Variety #PowerOfWomen

A post shared by SheaMoisture (@sheamoisture) on Apr 21, 2017 at 8:23pm PDT

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