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Music producer Pharrell Williams is set to be Chanel’s first ever male handbag model. The campaign will launch April 3rd and features Pharrell inside a concert hall carrying a crocodile version of the new Gabrielle bag, inspired by virtual reality goggles, Metro UK reports.

His affection for Chanel has been evident for some time — not only in his choice of fashion — Pharrell also appeared in a short film for Chanel and he has walked the runway for the classic French brand.

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Chanel Pharrell

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The L.A. Times reports that Williams said the Notorious B.I.G. first introduced him to haute couture.

“I was like a nerdy little black kid on a skateboard. So looking at high-end fashion was something that I really didn’t understand in the very beginning,” he said.

“And then I realized, slowly but surely, man, this is amazing. And although there’s mostly the perception that it’s for women, I just started to see, OK, as a man I can wear some of this. So I would wear sunglasses here, or a jacket there.”

Lagerfeld — head designer and creative director of the fashion house — says of the bag, “It’s not very feminine in the sense of being chichi.”

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SHHHWAGGG @chanelofficial

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Pharrell spoke to WWWD about his excitement when he first received the bag:

“I was like a nerdy little black kid on a skateboard. So looking at high-end fashion was something that I really didn’t understand in the very beginning. And then I realized, slowly but surely, man, this is amazing. And although there’s mostly the perception that it’s for women, I just started to see, OK, as a man I can wear some of this. So I would wear sunglasses here, or a jacket there.”

The forthcoming ads also feature actress Kristen Stewart and models Cara Delevingne and Caroline de Maigret.

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(Photo Source: AP)

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