Orange Is the New Black’s Danielle Brooks and Empire’s Gabourey Sidibe take on trolls in a new ad campaign for plus-size clothing retailer Lane Bryant.
Dubbed #ThisBody Is Made to Shine, the ads aim to “strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say,” said Brian Beitler, CMO of Lane Bryant, in a release.
Models Ashley Graham, Candice Huffine and Alessandra Garcia-Lorido (daughter of actor Andy Garcia) also appear in the campaign.
“No one should be comfortable in a size 14,” reads one of the comments in the black-and-white campaign video, filmed by Cass Bird. To which Brooks responds, “Well I sure the hell am.”
Another comment reads: “How did you get through the door?” Without words, Sidibe claps back by pretending to open a door and walk through.
“The women in this campaign shut down their naysayers and do what’s right for them,” said Beitler. “They thrive on proving others and even themselves wrong. We are hopeful it will help women flip the script and silence the shaming while challenging the societal norms and encouraging everyone to rise above.”
Watch the #ThisBody is Made to Shine campaign video below: