After debuting her street style-inspired Fenty x Puma collection at New York Fashion Week in February, Rihanna’s new line will finally arrive in stores next week, including two pop-up locations in New York and Los Angeles.
Traditional retailers Bergdorf Goodman, Six:02 and Puma.com will carry the new line, as will pop up shops in New York City (125 W. 33rd St.) and Los Angeles (8380 Melrose Ave.) on Sept. 6.
The first drop will include a mock neck maxi dress, rising sun lacing sweatshirt and sweatpant and tear-away track jacket and pant, with more styles to come in October and November, according to The Hollywood Reporter.
Rihanna is the latest celeb to incorporate the pop-up shop strategy in moving merchandise, following boyfriend Drake, Kanye West, Justin Bieber, Jay Z and even Guns N’ Roses.
(Photo Source: Instagram)