Willow Smith: The New Face of Chanel Eyewear

Chanel’s Karl Lagerfeld continues to look toward the offspring of celebrities to front his campaigns.

Earlier this year it was Lily-Rose Depp—Johnny and Vanessa’s kid—who repped his Chanel No. 5 L’eau. This week, the daughter of Will and Jada Pinkett Smith debuts as the new face of Chanel eyewear.

In a video for the fall campaign, 15-year-old Willow Smith grooves to NAO’s song “Apple Cherry” in a pair of horn-rimmed glasses. She also sports a tweed peace sign in her hair, and tops off the look with a nose ring.

In the two black-and-white images released for the campaign, one has Willow’s hair tied up in Chanel ribbons; the other features statement necklaces from the Fall/Winter 2016/17 collection draped around her neck.