Black America Web Featured Video
CLOSE

This Chinese commercial is one you have to see to believe.

Qiaobi laundry detergent ad depicts a Chinese woman observing a Black man in the distance. He longingly approaches her, with stains on his face, wearing a white T-shirt and blue jeans.

The woman then shoves detergent into his mouth, pushes him into the washer machine, and sits on top. Qiaboi detergent is shown in the background as you hear the man scream.

After the cycle is done, a Chinese man emerges wearing the same shirt and blue jeans–stainless and clean.

There are way too many subliminal and overt racist messages to unpack here.

But let’s give some context to what’s happening repeatedly around the world, especially in China. The blog Shanghaiist writes:

Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as “dirty” simply because of their skin tone.

VOX points out that the commercial may have been based on this Italian detergent ad displaying peak levels of racism:

And remember when China deleted John Boyega, the Black actor who played a central character, out of the Star Wars: The Force Awakens poster?

SOURCES: Shangaiist, Vox | PHOTO CREDIT: Thinkstock, Twitter | VIDEO SOURCE: Facebook

 

WOW: Racist Chinese Laundry Detergent Commercial Hits The Web  was originally published on newsone.com