CLEVELAND (AP) — LeBron James will co-produce and appear in a reality TV series called “Cleveland Hustles.”
James and his close friend and business partner, Maverick Carter, are producing the series that will debut this summer on CNBC. James also will make some cameo appearances.
On the show, James and Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while revitalizing a neighborhood in Cleveland.
James and Carter will get assistance from business experts, who will invest in and mentor the entrepreneurs. The goal is for the four fledgling businesses to create local jobs.
It’s the latest entertainment venture for the Cavaliers star. James appeared as himself in Amy Schumer’s comedy “Trainwreck” last summer and recently signed a movie development deal with Warner Bros.
James’ SpringHill Entertainment company produces “Survivor’s Remorse” on Starz about a young basketball star, his family and friends and the pressure and excitement of a lucrative career. He also produces a show called “Becoming” on Disney XD.
(Photo: LeBron James Instagram)