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LOS ANGELES (AP) — LeBron James is setting his sights beyond the basketball court.

The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties.

Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday.

James says connecting with his fans and “telling meaningful stories” have always been his passion. He’s the executive producer of the Starz show “Survivor’s Remorse,” and also referenced his video project “Uninterrupted” as examples.

SpringHill Entertainment CEO Maverick Carter added that he wants the company to be a “leader in the original content-creating space.”

Beyond his basketball and producing career, James also recently appeared as himself in the Judd Apatow/Amy Schumer comedy “Trainwreck.”

(Photo: LeBron James’ IG)

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2 thoughts on “LeBron James’ Entertainment Company Signs With Warner Bros.

  1. Betty Jo Scruse on said:

    Hi LeBron,
    I am your grandmother in my head, and I am extremely proud of you and wish you nothing but the best. My grandson has your fat head or big head on his bed room wall at my house. I appreciate you wanting to do something other than playing basketball which you are the best in the world. You have my support and I will support any and everything that you do.
    Love your,
    Grandmother in my head
    Betty Jo Scriuse

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