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Despite rumors that quickly spread across the web, adult entertainment mogul Hugh Hefner is not dead.

The rumor was originally reported on, the site reported:

“Hugh Hefner, Founder and chief creative officer of Playboy Enterprises, was found dead of natural causes Sunday morning at his home, the Playboy Mansion, in the Holmby Hills neighborhood of Los Angeles, according to Los Angeles police officer Jimmy N. Gardner. He was 88.”

Celebrity Sugar Mamas + Daddies
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(Photo: AP)

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