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Less than a week ago a viral video from the folks over at FCKH8 was posted defending feminism and equality for women. Pretty safe message, right?

Well, think again.

The video has garnered over 700K hits and it has nothing to do with the seemingly positive message displayed. The language the young girls use is enough to make even the most vulgar person blush.

Just check out the company’s description of the video:

Girls between 6 and 13 years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism. Asking the question, “What’s more offensive? A little girl saying f*ck or the sexist way society treats girls and women.

Watch the video above and tell us, does the delivery cloud the message?

Please  be advised that the video contains foul language that may not be safe for work.

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(Photo/Video Source: YouTube)