Nas is putting his money where the future is, investing in a company that assists college graduates as they look to enter the workforce.
The hip-hop legend is teaming up with Koru, a Seattle-based company whose mission is making sure the up-and-coming workforce is prepared for the jobs that are out there, reports Forbes magazine.
The13-time Grammy nominee, respected actor and businessman has invested over $100,000 in the company, establishing a scholarship to help grow the number of students participating in the program.
Steve Simbert, a Georgetown University class of 2015 graduate and Marixa Rodriguez, an Occidental University class of 2014 graduate have been chosen as the first two recipients of the Nas Scholarship Fund.
In addition to his investment, Nas will also serve as a coach to these students, giving advice and sharing his wisdom from years in business.
“I’m inspired to support Koru participants because I know how hard it can be to carve out your path and purpose in life” said the musician. “I can’t wait to work directly with them and share what I’ve learned through my own life experiences.”
As of today, 100 students have completed the program, and the company says that number will double by the end of summer. With Nas’ new investment, Koru is looking to increase that number further, which helps continue the company’s mission, as well as adds a future revenue stream (assuming they land jobs after completion). The company is hoping that their celebrity endorsement will help them partner with new brands looking to expand their young staffs.
Founders Kristen Hamilton and Josh Jarrett joined together to help fill the enormous gap between what students are ready for when they leave the classroom and what the workforce actually demands.
If chosen, students are connected with established, growing firms (Koru has already placed students with zulily, Payscale, REI and more) and go through what the company calls a four week “bootcamp.” While in the Koru program, participants spend part of their time doing real work at their assigned company, learning from CEOs and managers, and also in the Koru offices reflecting on what they’ve learned and practicing the skills they will need when placed, so as not to mess up when it really counts.
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