Jesse Boykins III: "'Yeezus' Was A Soul Album! [EXCLUSIVE]

Despite more artists blurring the lines between musical genres, we live in a world where labels are a necessity. Chicago-born singer/songwriter Jesse Boykins III doesn’t subscribe to those ideals. In fact he loathes labels and classifications of music and art in general. He continues to push his brand of R&B/soul into the next frontier by creating music based on feelings and emotions rather than what will sell at the particular point in time.

A prime example of all of Boykins’ musical ideals comes in the form of his new album titled “Love Apparatus.” The project is a collection of love songs draped over lush instrumentation that create a dream like state for the listener. The album is a cohesive body of work because Jesse Boykins III put his all into the music over a five year period.

The Urban Daily got a chance to speak to the independent world traveler about his new project “Love Apparatus,” which is available for purchase, the true definition of what a soul album is, and why industry rule 4080 (Record company people are shady.) is still so relevant.

Come get familiar with Jesse Boykins III. If you’re already familiar, take a peek inside the mind behind the music.

TUD: Can you tell me a little bit about your project “Love Apparatus”?

JB3: Searching for balance is what inspired the album. I think I started writing the album when I was 23 and I was asking myself a lot of in-depth questions about my childhood and my relationships with people who’re in my life. I just started writing. I just used the album as my journal. These are the entries to me trying to evaluate my life and get to a better place.When I first heard the title for the album was “Love Apparatus,” I thought this was going to be an album full of bedroom sex jams. That’s not what the album’s about so could you explain the title a little more?

The title didn’t start off that deep. I write love songs. Well, I write songs about life and love. The cat who produced the album with me, his name is Machine Drum. So I took ‘machine’ to the thesaurus and found that ‘apparatus’ was a synonym. I was like, “Love apparatus. Whoa. That’s the heart!” [laughs] so when I thought about that I figured heart is life. Blood doesn’t pump through the body without the heart.

I read you like to craft your songs like you’re making a movie. How so?

I’m a real big fan of films and I’m a fan of certain directors. I admire the sense of progress in a film. I admire the sense of watching a movie again and again and finding something new every time. I like the concept that so I like to implement that in my music making. But it could be with the metaphors I’m using or the way I mix my adlibs or subtle little things I’ll do with the production that you might not hear the first or second time. I feel like my music has more life like that. When things have a cinematic feel to them, they last longer.

As a singer, you’re very emotive. But there’s always the debate over what kind of singer is more successful–the emotive singer or the technical singer. What are your thoughts?

It’s good to be balanced in both because you want people to believe you. I mean you can be as technical as you wanna be, but if there’s no connection to the message you’re communicating, it’s like, that person can be amazing, but if you don’t know what the song’s about, that’s not the point. The point is to perform the message of the song. So I prefer to do that. I feel like it’s way more important and the songwriters I listen to they always connect on that level, as far as performing a song on its emotional level.

Now if you’re a technical singer, you can get crafty and sing a certain kind of adlibs if you want. But for the most part, I’d rather sing the actual words to the song.

I hear you call the kind of music you make “World Soul.” How did you come up with that?

Well, I feel that music is in a time and place where there’s a lot of genre blending going on because we’re influenced by a lot of music in the world because we have the access via the Internet. So a lot if things are being brought to our attention that wasn’t on our radars before. Like in D.C., you had go-go. You had step in Chicago, but now there’s not really a regional kind of thing. Whatever that person is listening to or whatever music they come across influences their sound. I feel like I’m a symbol of that. I’ve been to a lot of different places around the world and I have friends, producers, or DJs who are from all over the world. They may tell me to listen I something and that will become apart of me. Through my travels, I feel like I’m a world citizen.

When I say ‘soul,’ I don’t mean the style of music. I mean ‘soul’ like honest and from the heart. Justin Timberlake made a soul album. Bruno Mars’ album is a soul album. Kanye’s “Yeezus” album is a soul album. I don’t care who you are. If you’re making music that contains truth, you’re making a soul album.

Do you feel like artists get stuck behind that ‘soul’ label when they create music?

Definitely! I have an issue with that actually. That’s why I said what I said about soul not being a genre. It’s a mind state. I say that because people with do stuff to be apart of the trends. But no matter the genre, people make music to make music.

I don’t like genres. I don’t like how you have to market things. People will tell you that your music sounds like a specific genre and the people who like that specific genre are the only ones who are going to but your music. If I make any kind of music, there’s a chance that everybody may like it no matter what genre they normally listen to because there might be something in there for you.

Since more artists are blending different genres in their music, do you think the way those projects are marketed will change?

They’re not going to shift or change. I have this conversation all of the time and people ask me what kind of music I make and I say “Good.” They ask how is it good and I say, “Because I spent a lot of time on it.” If you asked me what genre my music is, I’ll say it’s jungle, R&B, soul and other things. However, none of that matters to a person who had to sell it. They don’t care about all of that. They wanna know what market are we going to make the most money in the fastest. I don’t think that’s going anywhere any time soon and I don’t think artists care as much anymore.

The album did create a mood and ambiance. Was that an intentional thing?

No. I just feel like when you do anything conceptually and you’re in a certain mind frame, it is expressed through the music unconsciously. We didn’t go out and say, “we need to do this kind of song.” We were like, “Okay, today, I feel like the beat should be 85 BPMs. Okay, let’s do it.” It’s more organic than anything.

When you listen to the final version of the album as a listener and no the artist, do you ever say, “Wow! I really did a good job on that one!”?

I remember a specific moment I had because it was hard for me to get people to pick up on the album. I was shopping it to release it and it became discouraging because a lot of people were telling me that it was progressive enough or that it was too traditional. I was like, “That’s exactly what I want. That’s the present.” People were telling me to go back in and record new songs because some of them sounded dated. They sounded dated because I did the records in 2009-10. But I don’t believe in music being dated unless it’s meant for a trend.

So when everybody was discouraging me, I was actually a little down about my record because I put like five years into it. I moved to LA recently and I remember being in the beach in my car watching the sun set as I listened to the record. I cried. I cried when I was listening to it because I wasn’t listening to it from an analytical point of view, but in a space where I was just with nature and music. I was like, “I can’t believe I let anyone discourage me from my truth.” Listening to my album was reassurance for me to go twice as hard. It’s like everybody’s a critic, but nobody wants to take the time to think about the time spent working on it.

What do you want fans to tell people who have never heard of Jesse Boykins III about you?

I can tell you a story that stuck with me. My first D.C. Was on Valentine’s Day in 2008. I had just put out my first album. After the show, I was taking pictures and thanking people for coming to the show and some dude walked up to me. He said, “I just wanna say ‘thank you.’ because you saved my marriage.” I was so young a the time I was like, “What?!” He told me I had to meet his wife. When he introduced me to his wife, she got emotional. She shook my hand and started crying.

So if anyone says anything about my music, I want them to say it is impactful. It’s something that youngest to internalize and it’s something that you want to be apart of your life. It’s something likes vitamin or a nutrient. It’s something that helps you grow.