J.C. Penney’s Olympic commercial, set to a remixed version of Blackstreet’s 1996 hit song “No Diggity,” urges customers to donate a portion of their purchases to Team USA.
Why “No Diggity?” Because Diggity rhymes with Ligety – as in American Olympic skier Ted Ligety, which brings us to the ad’s title… “Go Ligety.”
The clip stars C-Black of Blackstreet, a Ligety doppelgänger puppet dubbed “Lil’ Ligety” and a group of dancers repping their target demo: female shoppers.
Sample lyrics include: “I like the way you work it. / Go Ligety. / You got to round it up.” The line emphasizes the store’s request for customers to round up their purchases and donate the difference to the Olympic team.
The ad’s debut comes off the heels of J.C. Penny’s decision to close 33 of its 1,100 remaining stores and cut 2,000 jobs.