“Jet” magazine launched in 1951 and has since become one of the most enduring magazines reflecting the Black experience. Today, it experiences a rebirth with a redesign. Coming off a revamp in 2010, Jet has again tweaked its look and feel to be even more attractive to today’s reader. Given the popularity of the Internet, where people have increasingly turned for news and information, magazines have to keep finding new and creative ways to attract and keep readers.

“We’ve got a new logo, we’ve got brighter colors, we’ve got more white space, overall it’s a more modern book,” Mitzi Miller, Jet Magazine’s editor-in-chief told the Tom Joyner Morning Show. “The size is still the same and the “Beauty of the Week” is still there,” Miller says. “Those were the top 2 questions. The text is a little bit bigger, so it’s easier to read and there are more infographics, the colorful charts that tell the story, so that it can be a faster read.”

The brand new cover features Octavia Spencer and Michael B. Jordan, the stars of “Fruitvale Station” which is opening in wider release this Friday. Miller says the film, which was directed by Ryan Coogler, a African-American filmmaker making his debut feature is one “Jet” is proud to be associated with.

“I hope everyone will go out and support the movie. I think its one of the biggest and most important films of the year. I’m really excited to be able to have them start us out the gate with the new look.”

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