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Skin care products and spas are now shifting their target audience from women to men.

Treatments such as manicures, pedicures, facials, and waxing are becoming more common for the 21st century male.

This “man-scaping” revolution has even inspired a product called “fresh balls,” an antiperspirant for the groin area for males.

This new fad is made clearer in Madonna’s new video for “Girls Gone Wild” with men wearing pantyhose and strutting in women’s heels.

A new documentary called “Mansome” is exploring this new trend. Filmmaker Morgan Spurlock believes it will inspire people to redefine gender behaviors.

“I think there’s a great question the film asks which is what does it mean to be a man,” Spurlock said.

The comedic film will feature Jason Bateman and Will Arnett as they explore the realities of the metrosexual lifestyle.

 

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