Feature Graphic - Say Yes to the Hair | Natural Hair Care Journey w/ Darlene McCoy

Source: Reach Media

From April 19th through October 25th, Palmer’s brand ambassador Darlene McCoy, host of the nationally syndicated show “The Nightly Spirit,” will be taking us on a virtual hair care journey using Palmer’s new ® Cocoa Butter Formula + Biotin Length Retention System as she prepares to walk down the aisle with her natural hair in October 2021.

Through a series of on-air messaging, social media posts/stories and IG lives, Darlene McCoy will share valuable information surrounding the natural hair journey using Palmers products you can find at a local store near you.

THIS NATURAL HAIR CARE JOURNEY SERIES FEATURES:

  • An in-depth discussion with a Hair Care expert
  • Stories from Darlene about her natural hair journey
  • An invite to listeners to share their stories during a Q&A Session
  • Hair Treatment and Hair Tutorials using Palmer’s Cocoa Butter Length Retention System Formula

TIMELINE

April 22, 2021: The journey started with an IG Live from Darlene McCoy’s IG page (@darlenemccoy). She spoke about why she chose to start her natural hair journey. Her initial apprehensions and setbacks. Her first guest was her Fiancé and they also discussed the connection our hair has to nature, why it’s important to nurture our hair through its stages, and how a natural hair journey can also be appreciated spiritually. In case you missed it, click on the image below to check it out:

Darlene McCoy_Say Yes to the Hair_Palmers_IG Live_Part 1

Source: Instagram

May 6, 2021: For this portion of the journey Darlene discussed techniques that can be used during this process with her hair stylist. Check it out below!

Palmer's_Say Yes To The Hair with Darlene McCoy

Source: Instagram

Darlene McCoy_Say Yes to the Hair_Palmers_IG Live_Part 2

 

 

 

 

 

 

 

 

 

May 13, 2021: The reveal is all about results and discussion on how the Palmer’s Cocoa Butter Length Retention System Formula did with the process. At this stage Darlene has been on her natural hair journey for 6 weeks. She show’s how much Palmer’s Cocoa Butter Formula’s Length Retention System has strengthened her hair.

“…it’s the healthiest I’ve ever seen it… ” – Darlene McCoy

Tap or click on the image below and see for yourself how MANY inches she gained on the journey.

Say Yes to the Hair | Part 3 - The Reveal

Source: Instagram

June 21, 2021: Palmers CoCoa Butter Formula With Length Retention has caused Darlene’s fine curly hair to become longer, thick and course…It’s totally working ! Chatting with her stylist Charnita Leavell on the process when you are having days that you can’t nurture your hair like you like to, you improvise…. click on the image below to check it out!

Say Yes to the Hair| Post 4 | Natural Hair Care Journey w/ Darlene McCoy

Source: n/a / other

July 12, 2021:Going into her next phase with Palmers Cocoa Butter Formula with Length Retention and Biotin, Darlene is conditioning her hair because she’ll be getting braids soon to help her hair grow even more.. learn about the products she’s using while wearing braids on her natural hair care journey to the altar…click on the image below to check it out on her Instagram page!

Say Yes to the Hair| Post 5 | Natural Hair Care Journey w/ Darlene McCoy

Source: n/a / other

ABOUT THE PRODUCTS:

Take hair health to a new level on your next Wash Day!

Palmer’s, America’s #1 Cocoa Butter Brand, brings you the latest breakthrough in hair care – New Palmer’s ® Cocoa Butter Formula + Biotin Length Retention System.

The Cocoa Butter Formula + Biotin Length Retention System range delivers the same level of efficacy that you’d expect from a trusted Palmer’s Cocoa Butter Body Lotion. The Cocoa Butter Formula specialty, paired with vitamin E, becomes a powerhouse with the addition of biotin.  This system fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

The Length Retention System includes products for maintenance, styling and hairdressing to provide solutions at every stage of your hair care regimen. All products are silicone free and created for all curl patterns & textures.

Cocoa Butter

Contains nourishing properties that shield the hair strand from the harmful effects of styling damage.  Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier.

Biotin

Helps optimize the natural hair growth cycle.  Biotin also strengthens the hair strands, preventing hair from becoming brittle and fragile reducing breakage.

 

Cocoa Butter + Biotin Length Retention System Shampoo This creamy, silicone free, non-stripping , color safe shampoo, gently lifts away oil, dirt and build up with strengthening protectants, while leaving strands perfectly prepared for conditioning.
Cocoa Butter + Biotin Length Retention System Conditioner This rich, creamy, silicone free conditioner effortlessly wraps the hair shaft, creating a protective shield to deeply strengthen, hydrate and instantly detangle, while enhancing hair’s shine, manageability and overall condition.
Cocoa Butter + Biotin Length Retention System Leave-in Conditioner This creamy, silicone free leave-in conditioner instantly eliminates knots, tangles, while improving hair’s strength to protect it from splits and breakage.  Leaves hair silky, smooth, more manageable and ready for styling.

 

 

Cocoa Butter + Biotin Length Retention System Conditioner This silicone free, intense strengthening treatment, nourishes brittleness, breakage and split ends.

 

Cocoa Butter + Biotin Length Retention System Deep Conditioner Silicone free, intense revitalizing treatment, restores elasticity and shine, while sealing in moisture.

 

Cocoa Butter + Biotin Length Retention System Hair and Scalp Oil This naturally infused oil deeply penetrates and nourishes the hair, maintaining long lasting hydration, while soothing and supporting scalp health.

 

Cocoa Butter + Biotin Length Retention System Vita Grow Treatment This strengthening hairdress treatment, with green coffee extract, ceramides and castor oil, helps protects from styling damage, friction, tension and heat.  Promotes healthy hair growth and manageability.

 

 

Cocoa Butter + Biotin Length Retention System Hair Mask This 2 Step Moisture Treatment, seals in long lasting hydration and visibly improves hair after each use:

STEP 1: Hydrating deep treatment for

incredible moisture, softness and shine

STEP 2: Glaze: Protects and seals strands

preventing dryness and damage

 

 

Find out which products are right for you and get a free sample upon completion of Palmer’s® personalized Hair Consultation tool at https://www.palmers.com/hair-consultation-tool

Palmer’s® new Length Retention System…. beautiful, healthy hair is our promise.

Available at Walmart, CVS and Amazon.

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